The photograph of an entrepreneurship that is intimately linked to its surrounding context

Investigations into the entrepreneur are not over yet. And rightly so. Being an entrepreneur is truly something multi-faceted, a concrete adventure for the spirit, something unique for some, and a source of wealth for many. It is always an activity that changes depending on the entities and on the circumstances, on the surrounding history, on what happened before and on what is happening at the same time as the entrepreneurial action itself.

Reading “Imprenditorialità strategica: una nuova prospettiva” (Strategic entrepreneurship: a new perspective) by Massimiliano Vesci which was just recently published, is something great to do if you want to understand more and better those bonds between the figure and the entrepreneurial activity and the context. The section which the book bases its starting point is the observation that “today there is a general growing awareness of the potential impact that the behaviour of entrepreneurs has, not only on economic growth, but also on many other aspects of the life of individuals and of the company as a whole”.So the role of entrepreneurs is therefore an (increasingly) important one. However, according to Vesci, it is necessary to “(re)think the model of entrepreneurship, recognising in addition to the role of the territory (and local communities) in influencing the model of entrepreneurship itself, especially in the vast context of SMEs”.

Territory and entrepreneurial activities are therefore closely linked, in a web which must be thoroughly understood, because it is from this that the importance of the company itself emerges.

To address this complex of issues, Vesci starts by photographing entrepreneurship in the twenty-first century, and then moves on to pondering about the transformation of the figure of the entrepreneur from a purely economic concept to something more strategic not only for production organisation. Vesci then addresses the role of the territory and then that of Humane Entrepreneurship as a “strategic enlarged entrepreneurial posture”. It is from this concept that Vesci outlines the portrait of a new entrepreneur as a character fully linked to the territory, to his responsibilities and to the sustainability of his actions.
Reading the work of Massimiliano Vesci will certainly add something positive to everyone’s idea of entrepreneurship.

Imprenditorialità strategica: una nuova prospettiva (Strategic entrepreneurship: a new perspective)

Massimiliano Vesci

Giappichelli, June 2018