To mark the publication of the book A Stir of the Soul: Pirelli’s 500 GPs in the F1 World Championship, edited by the Pirelli Foundation and published by Marsilio Arte, a new digital hub is now online. It celebrates this remarkable milestone through historical documents and photographs, many drawn from the Pirelli Historical Archive, revealing the richness of a 75-year story.

The site is organised into three historical periods. The first (1950–1958) retraces the early years of the World Championship, when Pirelli raced alongside Alfa Romeo, Ferrari and Mercedes-Benz, with champions such as Giuseppe “Nino” Farina, Juan Manuel Fangio and Alberto Ascari. The second (1981–1991) marks Pirelli’s return to Formula 1 during the turbo era, which brought the epic duels between Alain Prost, Ayrton Senna and Nelson Piquet, and the emergence of Michael Schumacher. The third period (from 2011 to the present day) sees Pirelli supplying tyres to every team. In these years the company has helped shape races that have become ever more strategic and spectacular: from the Red Bull era to the dominance of Mercedes, through to the Hamilton–Verstappen rivalry, the new rules introduced in 2022, and the worldwide success of the Drive to Survive series, which is drawing new fans and young talents such as Lando Norris.

The story is further enriched by a selection of images from the artistic photo shoot by the photographer Darren Heath at the 2025 Silverstone Grand Prix, capturing all the energy, adrenaline and contemporary spirit of Formula 1.

Developed with accessibility and user experience in mind, the site brings together a rich photographic and editorial heritage. It tells the story of Pirelli’s long presence in the F1 World Championship, from the first race on 13 May 1950 at Silverstone to the present day. It also includes institutional contributions, data, dashboards and infographics on drivers and teams, and on the records and milestones achieved over seven decades of racing.

Visit the website: pirelli500gp.fondazionepirelli.org/en