Animated Guided Tour, through Past and Present
Milan, 16 November 2015
Saturday 14 November witnessed huge visitor numbers for the animated guided tours around the Pirelli Foundation, the Bicocca degli Arcimboldi, and the former cooling tower, which were opened specially for the 14th Corporate Culture Week, the theme of which this year is “The company goes on stage”.
At each stop, professional actors played the part of characters linked to the history of the places, bringing to life the guided tour with their incursions. With Ettore the mechanic, visitors were thus able to relive the legendary Peking-Paris of 1907, working life in the 1950s inside the former cooling tower through the tales of the stoker, a typical day in the fifteenth century out in the countryside in the company of the court musician, and they ended up taking part in the creation of advertisements in the “Propaganda Pirelli” department in the 1960s.
Milan, 16 November 2015
Saturday 14 November witnessed huge visitor numbers for the animated guided tours around the Pirelli Foundation, the Bicocca degli Arcimboldi, and the former cooling tower, which were opened specially for the 14th Corporate Culture Week, the theme of which this year is “The company goes on stage”.
At each stop, professional actors played the part of characters linked to the history of the places, bringing to life the guided tour with their incursions. With Ettore the mechanic, visitors were thus able to relive the legendary Peking-Paris of 1907, working life in the 1950s inside the former cooling tower through the tales of the stoker, a typical day in the fifteenth century out in the countryside in the company of the court musician, and they ended up taking part in the creation of advertisements in the “Propaganda Pirelli” department in the 1960s.