Art inspires business. Business supports art
This is the mission of Intrapresae Collezione Guggenheim, a prestigious international cultural project in which the Pirelli Group is also involved and which seeks to promote the educational potential of art so as to inspire corporate culture towards change in order to face global challenges.
This year, Intrapresae’s spring meeting featured the full involvement of the Pirelli Group, which, on 6 May, welcomed the companies involved in the project and gave them the opportunity to visit the Bicocca Hangar and the exhibits there, as well as the Pirelli Foundation, Castello degli Arcimboldi, and the cooling tower within Pirelli’s Headquarters. These symbols of Pirelli’s history and the organisation’s culture and identity represent a heritage that has been made available to Intrapresae for the art projects promoted by the Peggy Guggenheim Collection.
This is the mission of Intrapresae Collezione Guggenheim, a prestigious international cultural project in which the Pirelli Group is also involved and which seeks to promote the educational potential of art so as to inspire corporate culture towards change in order to face global challenges.
This year, Intrapresae’s spring meeting featured the full involvement of the Pirelli Group, which, on 6 May, welcomed the companies involved in the project and gave them the opportunity to visit the Bicocca Hangar and the exhibits there, as well as the Pirelli Foundation, Castello degli Arcimboldi, and the cooling tower within Pirelli’s Headquarters. These symbols of Pirelli’s history and the organisation’s culture and identity represent a heritage that has been made available to Intrapresae for the art projects promoted by the Peggy Guggenheim Collection.