Arts
The history of Pirelli is one of a corporate culture that has always combined technology and liberal culture, scientific research and artistic experimentation. Thanks to its long[1]standing partnerships with artists, designers and photographers, Pirelli has always helped bring about a multidisciplinary culture, which has been part of the Group’s underlying values since its foundation.
Art and culture are also prominent in its house magazines and in the global advertising campaigns that have made the history of international visual communication. Pirelli’s relationship with art and culture continues today in projects and activities designed to promote the historic heritage of the Pirelli Foundation and in the exhibitions of contemporary art at Pirelli HangarBicocca.
The history of Pirelli is one of a corporate culture that has always combined technology and liberal culture, scientific research and artistic experimentation. Thanks to its long[1]standing partnerships with artists, designers and photographers, Pirelli has always helped bring about a multidisciplinary culture, which has been part of the Group’s underlying values since its foundation.
Art and culture are also prominent in its house magazines and in the global advertising campaigns that have made the history of international visual communication. Pirelli’s relationship with art and culture continues today in projects and activities designed to promote the historic heritage of the Pirelli Foundation and in the exhibitions of contemporary art at Pirelli HangarBicocca.