The 14th National Geographic Science Festival opens today at the Auditorium Parco della Musica in Rome. The Pirelli Foundation is present at the event in the exhibition Inside Invention: Dentro la creatività italiana, curated by Vittorio Marchis. The title of the show that the Pirelli Foundation is offering to the public is Pirelli, A Passion for Rubber: A Long History of Commitment and Innovation, telling the story of how tyres have evolved through scientific and technological progress, from the first patents in the late nineteenth century to the “smart” tyres of today, by way of the revolutionary Cinturato and the concept of the low-profile tyre. During the seven days that the exhibition will be open – from today to Sunday, 14 April – visitors, including about 18,000 students from schools of various levels, will be able to retrace the great landmarks in the history of Long-P tyres. The display includes cross-sections of tyres, patents, catalogues, advertising posters, and photographs from the Pirelli Historical Archive.