Innovation
“Adess ghe capissarem on quaicoss: andemm a guardagh denter”, is the phrase in the Milanese dialect (“Now we’ll understand something, let’s go and look inside”) that Luigi Emanueli, one of the greatest Pirelli engineers in the 1940s and the inventor of both the fluid-filled cable and the famous Pirelli CINTURATO™, often used to say.
Looking inside the production machines and products to keep experimenting with them. Innovation is in Pirelli’s DNA and it runs all the way through the history of the company: in the search for increasingly sustainable materials, in new products and process technologies, and in the field of communication.
“Adess ghe capissarem on quaicoss: andemm a guardagh denter”, is the phrase in the Milanese dialect (“Now we’ll understand something, let’s go and look inside”) that Luigi Emanueli, one of the greatest Pirelli engineers in the 1940s and the inventor of both the fluid-filled cable and the famous Pirelli CINTURATO™, often used to say.
Looking inside the production machines and products to keep experimenting with them. Innovation is in Pirelli’s DNA and it runs all the way through the history of the company: in the search for increasingly sustainable materials, in new products and process technologies, and in the field of communication.
