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Pirelli, a history of enterprise: industry, people, culture and innovation

Giovanni Battista Pirelli, from Varenna to the creation of a great international company

The exhibition Pirelli, a History of Enterprise: Industry, People, Culture and Innovation. Giovanni Battista Pirelli, from Varenna to the creation of a great international company opens in the church of Santa Marta in Varenna (Lecco) on 1 April. The exhibition, which is curated by the Pirelli Foundation in collaboration with the Municipality of Varenna, is devoted to Giovanni Battista Pirelli, an illustrious son of the town and founder of the first Italian industry for the processing of elastic rubber, and to the rise of the company he created.

The exhibition, with materials from the company’s Historical Archive, will be open to the public from Saturday 1 April to Tuesday 25 April 2023. Admission is free. The documents, photographs, drawings in the display retrace more than 150 years of industrial history, from the founder’s origins in Varenna to the opening of the first factory in Milan in 1872, all the way through to the present day. It illustrates the passion for racing, cutting-edge technological research and a never-ending revolution in visual communication. Pirelli, a company is both Italian and international, and now operates in 12 countries with 18 production plants. It upholds the same strong values that have been a distinguishing feature of its operations for over a century and a half: passion, care for people, innovation, and the sustainability of its products and production processes.

Together with the items on display, extra digital content published here will also be available via QR code.

A commemorative plaque will be unveiled on the house in Contrada Giovanni Battista Pirelli, where the illustrious citizen was born.

Exhibition opening hours
Pirelli, a History of Enterprise: Industry, People, Culture and Innovation. Giovanni Battista Pirelli, from Varenna to the creation of a great international company
1–25 April 2023
Open every day from 9.30 a.m. to 5 p.m. Admission free.
Chiesa di Santa Marta, Piazza San Giorgio 25, Varenna (Lecco)

Giovanni Battista Pirelli, from Varenna to the creation of a great international company

The exhibition Pirelli, a History of Enterprise: Industry, People, Culture and Innovation. Giovanni Battista Pirelli, from Varenna to the creation of a great international company opens in the church of Santa Marta in Varenna (Lecco) on 1 April. The exhibition, which is curated by the Pirelli Foundation in collaboration with the Municipality of Varenna, is devoted to Giovanni Battista Pirelli, an illustrious son of the town and founder of the first Italian industry for the processing of elastic rubber, and to the rise of the company he created.

The exhibition, with materials from the company’s Historical Archive, will be open to the public from Saturday 1 April to Tuesday 25 April 2023. Admission is free. The documents, photographs, drawings in the display retrace more than 150 years of industrial history, from the founder’s origins in Varenna to the opening of the first factory in Milan in 1872, all the way through to the present day. It illustrates the passion for racing, cutting-edge technological research and a never-ending revolution in visual communication. Pirelli, a company is both Italian and international, and now operates in 12 countries with 18 production plants. It upholds the same strong values that have been a distinguishing feature of its operations for over a century and a half: passion, care for people, innovation, and the sustainability of its products and production processes.

Together with the items on display, extra digital content published here will also be available via QR code.

A commemorative plaque will be unveiled on the house in Contrada Giovanni Battista Pirelli, where the illustrious citizen was born.

Exhibition opening hours
Pirelli, a History of Enterprise: Industry, People, Culture and Innovation. Giovanni Battista Pirelli, from Varenna to the creation of a great international company
1–25 April 2023
Open every day from 9.30 a.m. to 5 p.m. Admission free.
Chiesa di Santa Marta, Piazza San Giorgio 25, Varenna (Lecco)