The year 2007 was an important one for Pirelli in that it marked 100 years of commitment to sport. It was in June 1907 when Prince Scipione Borghese, the journalist Luigi Barzini, and the mechanic Ettore Guizzardi got into their Itala in Beijing and headed out for Paris. It was in that Itala that they won the most famous rally of all time on Pirelli tyres.
Throughout the last century, a great deal of sport has borne the Pirelli trademark. And not just in automobile racing. Across the years, we have also seen the P Lunga in motorcycle racing, in the great cycling classics, and on aircraft that kicked of the era of air racing in the early 1900s. Not to mention Pirelli in football, between a leather ball and a black and blue jersey. Or athletics, from the “friendly giant”, Adolfo Consolini, who trained at the Pirelli athletic centre, to Carl Lewis’s virtual sprint. And fencing, from the tip of the foil to the uniform of Diana Bianchedi. As well as, of course, tennis. And at sea from the start, whether in an inflatable dinghy, a sailboat, or a scuba suit.
A hundred years of sport. A hundred years of winning. But always with a precise mission: to be an integral part of sports. Not a label stuck there by chance, but rather a technical partner always focused on changing technologies in all fields of competition.
A hundred years that we wanted to celebrate with a book of photos.