Pirelli at Expo 2015: A Story of Italian Excellence
Pirelli, the sponsor of The Tree of Life, awaits you from September 2 to 9 on the South Cardo of Expo Milano 2015, where it will tell you a story of Italian excellence – an example of the finest of the “Made in Italy” label and its manufacturing skills, traditions, and research and development under the banner of the “Long P”.
Historical images from the company archive and texts that tell the story of 143 years of Pirelli’s manufacturing excellence will form the backdrop for the exhibition of cars and motorcycles that epitomise other aspects of Italian excellence: mechanical wonders full of technology and passion, which with Pirelli shares a history of partnerships and great successes, in a relationship built up over the years with outstanding and innovative technological know-how. A world of passion and research, speed, and victories. Over the decades, and still today, the power and speed of these cars and motorcycles has relied on Pirelli tyres.
Ferrari models such as the FXXK and the 458 Challenge EVO are on display, alongside Maserati with the MC12, Lamborghini with the Huracán Super Trofeo, the Alfa 75 Turbo Evoluzione IMSA and the Lancia Stratos HF next to the Aprilia RSV4 RF, the Ducati 1299 Panigale S, and the MV Agusta F4 RC motorcycles.
Pirelli, the sponsor of The Tree of Life, awaits you from September 2 to 9 on the South Cardo of Expo Milano 2015, where it will tell you a story of Italian excellence – an example of the finest of the “Made in Italy” label and its manufacturing skills, traditions, and research and development under the banner of the “Long P”.
Historical images from the company archive and texts that tell the story of 143 years of Pirelli’s manufacturing excellence will form the backdrop for the exhibition of cars and motorcycles that epitomise other aspects of Italian excellence: mechanical wonders full of technology and passion, which with Pirelli shares a history of partnerships and great successes, in a relationship built up over the years with outstanding and innovative technological know-how. A world of passion and research, speed, and victories. Over the decades, and still today, the power and speed of these cars and motorcycles has relied on Pirelli tyres.
Ferrari models such as the FXXK and the 458 Challenge EVO are on display, alongside Maserati with the MC12, Lamborghini with the Huracán Super Trofeo, the Alfa 75 Turbo Evoluzione IMSA and the Lancia Stratos HF next to the Aprilia RSV4 RF, the Ducati 1299 Panigale S, and the MV Agusta F4 RC motorcycles.