Pirelli in a World on the Move at the 20th Business Culture Week
The Pirelli Foundation will be present again this year at the “Settimana della Cultura d’Impresa”, or Business Culture Week, a series of events on business culture promoted by Museimpresa, which is putting on a rich calendar that will end in December 2021, celebrating its twentieth year. The Pirelli Foundation is putting on two events: the first, “Milan on the Horizon: The City Viewed from the Tower”, on Monday 8 November, starred the Pirellone, the life of which has spanned 60 years, witnessing the transformations while also following the history of the “vertical city”.
The guided tours of the Skyscraper Stories exhibition were given greater forcefulness by an actor, who played the parts of some those whose names are linked to this famous symbol of modernity: Gio Ponti with his idea of the city of the future, Dino Buzzati and Pirelli magazine, Bob Noorda with the symbol of the Camunian Rose, and many others.
Visitors were also able to become “photojournalists” themselves and immortalise the view of Milan from the 26th floor of the Tower, a building that comes from the past and that, from on high, looks to the future.
Guided tours of our Foundation on Thursday 11 and Friday 12 November will take participants “On the Way with Pirelli”. Documents preserved in our Historical Archive will make it possible to find out about the rubber products and innovative materials that have always been with us on our travels. We will discover the advertising campaigns of the 1950s and 1960s, which invited millions of motorists to travel safely on Pirelli tyres, as well as the travel articles, the stories written by great twentieth-century writers and the reportages of photographers who showed us faraway lands in their artistic visions in Pirelli magazine.
We are all set and ready to go: another journey through history and into the corporate culture of Pirelli begins here.
To take part in the events:
Monday, 8 November 2021, Pirelli Tower, Via Fabio Filzi 22, Milan
Visits start at: 2.30 p.m., 4 p.m. and 5.30 p.m. (three tours of about 60 minutes each)
Booking required, please click here
Thursday 11 and Friday 12 November 2021, Pirelli Foundation, entrance from Viale Sarca 220, Milan
Visit start at: 4 p.m. (lasts about 60 minutes)
Booking required. Please click here to book by Monday 8 November
The Pirelli Foundation will be present again this year at the “Settimana della Cultura d’Impresa”, or Business Culture Week, a series of events on business culture promoted by Museimpresa, which is putting on a rich calendar that will end in December 2021, celebrating its twentieth year. The Pirelli Foundation is putting on two events: the first, “Milan on the Horizon: The City Viewed from the Tower”, on Monday 8 November, starred the Pirellone, the life of which has spanned 60 years, witnessing the transformations while also following the history of the “vertical city”.
The guided tours of the Skyscraper Stories exhibition were given greater forcefulness by an actor, who played the parts of some those whose names are linked to this famous symbol of modernity: Gio Ponti with his idea of the city of the future, Dino Buzzati and Pirelli magazine, Bob Noorda with the symbol of the Camunian Rose, and many others.
Visitors were also able to become “photojournalists” themselves and immortalise the view of Milan from the 26th floor of the Tower, a building that comes from the past and that, from on high, looks to the future.
Guided tours of our Foundation on Thursday 11 and Friday 12 November will take participants “On the Way with Pirelli”. Documents preserved in our Historical Archive will make it possible to find out about the rubber products and innovative materials that have always been with us on our travels. We will discover the advertising campaigns of the 1950s and 1960s, which invited millions of motorists to travel safely on Pirelli tyres, as well as the travel articles, the stories written by great twentieth-century writers and the reportages of photographers who showed us faraway lands in their artistic visions in Pirelli magazine.
We are all set and ready to go: another journey through history and into the corporate culture of Pirelli begins here.
To take part in the events:
Monday, 8 November 2021, Pirelli Tower, Via Fabio Filzi 22, Milan
Visits start at: 2.30 p.m., 4 p.m. and 5.30 p.m. (three tours of about 60 minutes each)
Booking required, please click here
Thursday 11 and Friday 12 November 2021, Pirelli Foundation, entrance from Viale Sarca 220, Milan
Visit start at: 4 p.m. (lasts about 60 minutes)
Booking required. Please click here to book by Monday 8 November