Monday, 19 November at 19:00, the Foundation will be inaugurating the exhibit “L’Umanesimo industriale di Pirelli. Dalla natura alla produzione, con gli occhi dell’arte” (Pirelli’s Industrial Humanism. From nature to manufacturing through the eyes of art).
Organised in conjunction with the eleventh edition of Corporate Culture Week, which is promoted by Confindustria, the exhibit tells the story of cultured men working with Pirelli to experiment with original blends of technological research, manufacturing and communication making use of the tools of art. Products, laboratory calculations and other techniques will be depicted using the languages of nature, creativity and beauty.
In short, industrial humanism.
The exhibit will provide an opportunity to present one of the most important collections kept in the Pirelli Foundation’s Historical Archives: over 300 technical drawings, restored and now available to the public, depicting the various models of tyres produced since the 1950s. Some of the most famous include: “Cinturato”, “Stelvio, “Rolle”, “Atlante” and “BS3”.
The inauguration is open to the general public.