Sports and Exercises in Style: The Pirelli Foundation at Archivi Aperti 2024
We are pleased to announce our participation in Archivi Aperti (“Open Archives”) 2024, the annual event organised by Rete Fotografia. This gathering serves as a platform for dialogue and interaction between organisations committed to promoting and advancing photography. The 10th edition of Archivi Aperti, set to take place from 11 to 20 October 2024, will centre around the theme of “Photography and Publishing”. This theme invites reflection on the dissemination of photographic culture, highlighting the importance of specialist libraries and the various forms in which photography is published: from photographic catalogues and trade magazines to educational volumes, corporate house organs, and today’s world of digital editions.
Our contribution, Exercises in Style: Sports Photography and the Publishing World, from the Pirelli House Organs to The Sports Workshop, will examine the interplay between photography and publishing. It draws on images from the Pirelli Historical Archive, which were originally commissioned or acquired for company periodicals such as Pirelli magazine, Fatti e Notizie, and Vado e Torno. These images are now being used to illustrate the many different sporting arenas that feature in The Sports Workshop, the Pirelli Foundation’s latest publication. Visitors will be accompanied through the spaces of the Foundation’s new exhibition, and will learn about the process of bringing these photographic collections to life. The works, which were originally created for the company’s house organs, are now featured in a new book published by Marsilio Arte, available in bookstores since June. The book examines the world of sport, viewing it as a realm of competition, knowledge, skill, and community. It goes behind the scenes, to the sites, workshops, and backstage areas of competitions, and the staging and storytelling of sports events, as well as the role of sports within corporate welfare initiatives, both past and present. The photographs from the Pirelli Historical Archive illustrate previously unpublished texts such as the story on martial arts by the writer Joe Lansdale, the essay by the historian Eva Cantarella on the ancient Greek Olympics, and an in-depth study by Giuseppe Di Piazza on the voices, sounds, and anthems of sport. The photographs also illustrate thematic fact sheets on the sports in which Pirelli has played a leading role throughout its history. This iconographic heritage, which started out in the publishing world and is returning to it once again, illustrates the enduring bond between Pirelli and the world of sport, which continues to this day.
Guided tours are scheduled for Friday, 18 October 2024, in two sessions (5 and 8.30pm). Admission is free, but reservations are required.
Please use the tool to make your booking.
Come and join us!
We are pleased to announce our participation in Archivi Aperti (“Open Archives”) 2024, the annual event organised by Rete Fotografia. This gathering serves as a platform for dialogue and interaction between organisations committed to promoting and advancing photography. The 10th edition of Archivi Aperti, set to take place from 11 to 20 October 2024, will centre around the theme of “Photography and Publishing”. This theme invites reflection on the dissemination of photographic culture, highlighting the importance of specialist libraries and the various forms in which photography is published: from photographic catalogues and trade magazines to educational volumes, corporate house organs, and today’s world of digital editions.
Our contribution, Exercises in Style: Sports Photography and the Publishing World, from the Pirelli House Organs to The Sports Workshop, will examine the interplay between photography and publishing. It draws on images from the Pirelli Historical Archive, which were originally commissioned or acquired for company periodicals such as Pirelli magazine, Fatti e Notizie, and Vado e Torno. These images are now being used to illustrate the many different sporting arenas that feature in The Sports Workshop, the Pirelli Foundation’s latest publication. Visitors will be accompanied through the spaces of the Foundation’s new exhibition, and will learn about the process of bringing these photographic collections to life. The works, which were originally created for the company’s house organs, are now featured in a new book published by Marsilio Arte, available in bookstores since June. The book examines the world of sport, viewing it as a realm of competition, knowledge, skill, and community. It goes behind the scenes, to the sites, workshops, and backstage areas of competitions, and the staging and storytelling of sports events, as well as the role of sports within corporate welfare initiatives, both past and present. The photographs from the Pirelli Historical Archive illustrate previously unpublished texts such as the story on martial arts by the writer Joe Lansdale, the essay by the historian Eva Cantarella on the ancient Greek Olympics, and an in-depth study by Giuseppe Di Piazza on the voices, sounds, and anthems of sport. The photographs also illustrate thematic fact sheets on the sports in which Pirelli has played a leading role throughout its history. This iconographic heritage, which started out in the publishing world and is returning to it once again, illustrates the enduring bond between Pirelli and the world of sport, which continues to this day.
Guided tours are scheduled for Friday, 18 October 2024, in two sessions (5 and 8.30pm). Admission is free, but reservations are required.
Please use the tool to make your booking.
Come and join us!
