At School with Great Pirelli Graphic Designers:
From Chicks to Bathing Caps
A cute little mouse hides under the Pirelli hot water bottle in the place of Boccasile’s chick, Ezio Bonini’s fish now swim together with a pair of flippers, and the body of the girl wearing Alberto Bianchi’s cap will at last be revealed… What if the old Pirelli advertisements were suddenly transformed?
The fifth-year students of the Liceo Artistico Umberto Boccioni in Milan tried revisiting and reinventing the sketches of the great artists who made Pirelli’s visual communication famous.
The inspiration and the ideas they picked up during their recent visit to the Pirelli Foundation led to their original reformulations and unusual points of view, which came from an in-depth examination of the history of Pirelli graphics and the opportunity they were given to take a close-up look at the beauty of the works in the archive.
Their stunning works are on display at the school. For further information, please visit www.liceoartisticoboccioni.it
Meanwhile, congratulations to all those involved!
A cute little mouse hides under the Pirelli hot water bottle in the place of Boccasile’s chick, Ezio Bonini’s fish now swim together with a pair of flippers, and the body of the girl wearing Alberto Bianchi’s cap will at last be revealed… What if the old Pirelli advertisements were suddenly transformed?
The fifth-year students of the Liceo Artistico Umberto Boccioni in Milan tried revisiting and reinventing the sketches of the great artists who made Pirelli’s visual communication famous.
The inspiration and the ideas they picked up during their recent visit to the Pirelli Foundation led to their original reformulations and unusual points of view, which came from an in-depth examination of the history of Pirelli graphics and the opportunity they were given to take a close-up look at the beauty of the works in the archive.
Their stunning works are on display at the school. For further information, please visit www.liceoartisticoboccioni.it
Meanwhile, congratulations to all those involved!