Innovation and Family Business: Pirelli Foundation Workshops for Università Cattaneo (LIUC)
In November and December, the Pirelli Foundation organised two workshops for the Università Cattaneo di Castellanza (LIUC), focusing on the history and management of Pirelli during its 148 years of operation. It is one of the longest-lived Italian companies and one that became international right from the outset. The company now has 19 plants in 12 countries around the world.
More than 80 students from the Family Business Management & Governance master course, and from the three-year Family Business Management & Organization course, had the opportunity to learn about the values that underpin Pirelli’s corporate culture. After an address by the Pirelli Foundation devoted to the evolution of the Group in terms of its production and organisation, and after a presentation of Pirelli’s User Experience & Service Design Manager, which examined the company’s latest digital products, the students visited the Historical Archive and found out about Pirelli’s constant commitment to creativity and innovation. Pirelli’s history of technological research has made the company one of the leading drivers of change in the automotive industry.
Watch the video:
In November and December, the Pirelli Foundation organised two workshops for the Università Cattaneo di Castellanza (LIUC), focusing on the history and management of Pirelli during its 148 years of operation. It is one of the longest-lived Italian companies and one that became international right from the outset. The company now has 19 plants in 12 countries around the world.
More than 80 students from the Family Business Management & Governance master course, and from the three-year Family Business Management & Organization course, had the opportunity to learn about the values that underpin Pirelli’s corporate culture. After an address by the Pirelli Foundation devoted to the evolution of the Group in terms of its production and organisation, and after a presentation of Pirelli’s User Experience & Service Design Manager, which examined the company’s latest digital products, the students visited the Historical Archive and found out about Pirelli’s constant commitment to creativity and innovation. Pirelli’s history of technological research has made the company one of the leading drivers of change in the automotive industry.
Watch the video: