Pirelli: Creativity and Innovation
Pirelli’s long tradition of advertising; the elements that make up the company’s identity; the most famous, most controversial ad campaigns; the company’s great cultural and historical heritage, as well as its corporate culture and many of the initiatives designed to promote it.
These were the topics covered at the Pirelli Foundation on Wednesday, 16 March, with 25 MBA students from Arizona State University, in Italy to meet with the companies and other organizations that best exemplify creativity and innovation in their respective fields.
At the end of this European tour, the students will need to prepare a business management project inspired by the various best cases analyzed as a required part of their prestigious MBA degree programme.
At the end of the Pirelli visit, the students had the opportunity to visit the Foundation’s historical archives, the Bicocca degli Arcimboldi, and the 46-meter cooling tower at the Pirelli headquarters. In fact, it was this cooling tower that had a particular impact due to its historical importance and the way in which it represents harmony between new and old.
Pirelli’s long tradition of advertising; the elements that make up the company’s identity; the most famous, most controversial ad campaigns; the company’s great cultural and historical heritage, as well as its corporate culture and many of the initiatives designed to promote it.
These were the topics covered at the Pirelli Foundation on Wednesday, 16 March, with 25 MBA students from Arizona State University, in Italy to meet with the companies and other organizations that best exemplify creativity and innovation in their respective fields.
At the end of this European tour, the students will need to prepare a business management project inspired by the various best cases analyzed as a required part of their prestigious MBA degree programme.
At the end of the Pirelli visit, the students had the opportunity to visit the Foundation’s historical archives, the Bicocca degli Arcimboldi, and the 46-meter cooling tower at the Pirelli headquarters. In fact, it was this cooling tower that had a particular impact due to its historical importance and the way in which it represents harmony between new and old.