This year, a direct line links Milan and Turin through schools across all Italy. For the first time, the educational departments of the Pirelli Foundation and of the Lavazza Museum have joined forces to introduce students to the two companies, both of which have a history of developing innovative materials and products. These are two companies that, right from the outset, have valued their corporate culture and have kept a constant focus on sustainability over time. It is indeed some aspects of sustainability, such as focusing on people and workplaces, the search for sustainable raw materials, and the use of renewable energy, that are at the centre of three courses being put on for school and university students.

On the Road to Innovation is a course for upper secondary schools, illustrating the changes, innovations and technological inventions that Pirelli has introduced since it was founded 150 years ago this year, while also going to the heart of Lavazza in the A Cure of Excellence: The Tierra! Project in which the students will find out about the history of coffee.

This partnership also means that university students will learn about the business stories of the two companies, which both arose from the great entrepreneurial spirit of their founders, Giovanni Battista Pirelli and Luigi Lavazza in two special courses: The Company Past and Present and Angelo Moriondo and Luigi Lavazza: Entrepreneurs in the World of Coffee. Architecture students, in particular, will be able to examine the urban transformations that have reshaped some large areas of Milan and Turin, thanks to the interventions of Pirelli and Lavazza, respectively in the Bicocca area, with the Pirelli Headquarters designed by Vittorio Gregotti, and in the Nuvola Lavazza by Cino Zucchi, which is also home to the Lavazza Museum (The Architectures of Industry and The Lavazza Museum in a Cloud)

For more information, please write to scuole@fondazionepirelli.org (Pirelli Foundation), info.museo@lavazza.com (Lavazza Museum)