Pirelli Foundation Educational: Introducing Young People to Corporate Culture
Ever since the mission that would guide the activities of the Pirelli Foundation was established ten years ago, interaction with young people has always been considered a fundamental factor, and an essential condition to which maximum attention must be paid. By interacting with educational institutions, the relationship with the younger generations has become increasingly close, to the point that it has become a real strategic asset in the form of the teaching project of Pirelli Foundation Educational.
Since 2013, Pirelli Foundation Educational has put on a free programme of training courses for schools of different types and levels, with the aim of introducing younger people to the values enshrined in the Group’s corporate culture. The scope of the issues examined in the teaching programme expands every year, ranging from the history and technology of tyres to corporate cinema, sustainability and robotics, and from photography to the evolution of advertising graphics. All the teaching courses, which involve about three thousand students each year, are divided into theory and workshop activities in the field so that children can freely bring out all their creativity in reinterpreting what they have learnt.
The company has thus opened the doors of its research and production centres so that young people can gain first-hand knowledge of how a tyre is created: some of the courses include visits to the Research and Development department – with its indoor experimentation and its chemistry and physics laboratories – in the Pirelli area of Milano-Bicocca, as well hands-on experiences at the Pirelli Industrial Centre in Settimo Torinese or in the Modular Integrated Robotized System (Next MIRS) facility in Milan, where the potential offered by Industry 4.0 is studied at the highest levels. Since 2013 the Foundation has involved about 12,000 children and young people, who have thus come into contact with the company. Its aim is also to assist young people on their learning curve towards understanding the complex reality of the digital factory that the Pirelli Educational Foundation – in agreement with the Research and Development department – offers its support to the Educational Robotics Festival, an event created by the Associazione di Promozione Sociale Amici della Scuola G.B. Pirelli in collaboration with the University of Milano-Bicocca. The aim here is to promote the development of robotics for young people in the field of education.
Another project the Pirelli Foundation worked on – in 2016 – was “Il bullismo in Offside” (making bullying offside), which was set up by the Ministry of Education, Universities and Research (MIUR) and promoted by the F.C. Internazionale football club, of which Pirelli is a historical sponsor: a small but extremely important step towards becoming raising awareness of the problems related to the world of young people. In 2017 the Pirelli Foundation also took part in the 5th Innovation and Science Festival in Settimo Torinese, offering training activities for about 400 children and young people. And then, in the first months of 2018, it also helped put on a refresher course for teachers called Cinema & History, by then in its seventh edition: a free training course for teachers of primary and secondary schools of Lombardy Region promoted by Fondazione ISEC in collaboration with Fondazione Cineteca Italiana.
Pirelli Foundation Educational’s activities for primary and secondary schools also includes constant interaction with the world of universities. Over the years, the Foundation has formed joint ventures with top universities in Italy and abroad, creating customised workshops for various undergraduate courses (Industrial Design, Architecture, and Sociology), as well as assisting undergraduates studying at and consulting the Historical Archive.
Pirelli Foundation Educational’s range of different training solutions is based on experimentation, creativity, and interaction, as well as the adoption of innovative technologies and digital instruments, both for children who are entering school for the first time and for students who are almost at the end of their studies. Accompanying the younger generations in their discovery of the values of corporate culture.
Ever since the mission that would guide the activities of the Pirelli Foundation was established ten years ago, interaction with young people has always been considered a fundamental factor, and an essential condition to which maximum attention must be paid. By interacting with educational institutions, the relationship with the younger generations has become increasingly close, to the point that it has become a real strategic asset in the form of the teaching project of Pirelli Foundation Educational.
Since 2013, Pirelli Foundation Educational has put on a free programme of training courses for schools of different types and levels, with the aim of introducing younger people to the values enshrined in the Group’s corporate culture. The scope of the issues examined in the teaching programme expands every year, ranging from the history and technology of tyres to corporate cinema, sustainability and robotics, and from photography to the evolution of advertising graphics. All the teaching courses, which involve about three thousand students each year, are divided into theory and workshop activities in the field so that children can freely bring out all their creativity in reinterpreting what they have learnt.
The company has thus opened the doors of its research and production centres so that young people can gain first-hand knowledge of how a tyre is created: some of the courses include visits to the Research and Development department – with its indoor experimentation and its chemistry and physics laboratories – in the Pirelli area of Milano-Bicocca, as well hands-on experiences at the Pirelli Industrial Centre in Settimo Torinese or in the Modular Integrated Robotized System (Next MIRS) facility in Milan, where the potential offered by Industry 4.0 is studied at the highest levels. Since 2013 the Foundation has involved about 12,000 children and young people, who have thus come into contact with the company. Its aim is also to assist young people on their learning curve towards understanding the complex reality of the digital factory that the Pirelli Educational Foundation – in agreement with the Research and Development department – offers its support to the Educational Robotics Festival, an event created by the Associazione di Promozione Sociale Amici della Scuola G.B. Pirelli in collaboration with the University of Milano-Bicocca. The aim here is to promote the development of robotics for young people in the field of education.
Another project the Pirelli Foundation worked on – in 2016 – was “Il bullismo in Offside” (making bullying offside), which was set up by the Ministry of Education, Universities and Research (MIUR) and promoted by the F.C. Internazionale football club, of which Pirelli is a historical sponsor: a small but extremely important step towards becoming raising awareness of the problems related to the world of young people. In 2017 the Pirelli Foundation also took part in the 5th Innovation and Science Festival in Settimo Torinese, offering training activities for about 400 children and young people. And then, in the first months of 2018, it also helped put on a refresher course for teachers called Cinema & History, by then in its seventh edition: a free training course for teachers of primary and secondary schools of Lombardy Region promoted by Fondazione ISEC in collaboration with Fondazione Cineteca Italiana.
Pirelli Foundation Educational’s activities for primary and secondary schools also includes constant interaction with the world of universities. Over the years, the Foundation has formed joint ventures with top universities in Italy and abroad, creating customised workshops for various undergraduate courses (Industrial Design, Architecture, and Sociology), as well as assisting undergraduates studying at and consulting the Historical Archive.
Pirelli Foundation Educational’s range of different training solutions is based on experimentation, creativity, and interaction, as well as the adoption of innovative technologies and digital instruments, both for children who are entering school for the first time and for students who are almost at the end of their studies. Accompanying the younger generations in their discovery of the values of corporate culture.
