The Power of Data

Companies have always had to deal with numbers, graphs, and statistics, but the importance of data has grown enormously over the years. With the development of new technologies, big data has become a powerful tool for sparking new ideas, guiding important decisions, and imagining the future. This course explores the most important numbers that have marked the company’s history, from its first financial statements to the infographics created for its fiftieth anniversary in 1922. It will then look at how Pirelli today collects, uses, and communicates the great wealth of data at its disposal: from research laboratories to production machinery for making tyres, from Cyber sensors, which are able to “read” the road and “talk” to the driver, to the virtualisation of tyres.

The students will be taken on a fascinating journey through technology, innovation, and numbers, in which data takes centre stage. The participants will put both their creativity and their analytical skills to the test by designing an infographic that communicates data clearly, simply, and effectively.

The programme is divided into three or four sessions and can be carried out entirely online via Microsoft Teams, or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.