Fondazione Pirelli atl 22nd week of Corporate Culture

The 22nd “Settimana della Cultura d’Impresa” (Business Culture Week) has been held from 6 to 20 November 2023. The theme of the events promoted by Confindustria this year is “People at the heart of sustainable development: The spirit of mindful enterprise”. The ambitious programme of events lead to the discovery of the cultural heritage preserved by museums and the archives of large, small and medium-sized companies. The Pirelli Foundation was present with initiatives that promote the company’s core values. These include its multi-disciplinary culture, its focus on people, and environmental and social sustainability.

The 2023 Business Culture Week has been provide an opportunity to present to the public the short film WE ARE in the enchanting setting of the Pirelli Auditorium in Milano Bicocca. The film, which is a Pirelli Foundation project produced by Muse Factory of Projects, made its national debut in September at the Visioni dal Mondo festival. Curated by Francesca Molteni and written and directed by Mattia Colombo and Davide Fois, the film masterfully weaves a narrative in images, drawing inspiration from Bertolt Brecht’s The Life of Galileo. It takes us through various aspect of corporate culture, including theatre, music, art, research, and innovation, highlighting the fundamental combination of artistic and scientific creativity that has always defined Pirelli’s corporate identity, on a journey through places, faces, memory and future