MuseoCity 2026 Winter Stories: Pirelli Achievements That Have Left Their Mark
The Pirelli Foundation, in collaboration with the Piccolo Teatro di Milano – Teatro d’Europa, was taking part in the new edition of MuseoCity. This year’s theme is Cultural Enterprises, taking us on journeys through winter, snow and ice sports, and the achievements that have left a lasting mark on Pirelli’s history, products and communication.
Actors and actresses accompanied visitors with short performances, giving voice to archive documents, testimonies and images: from advertising campaigns that had turned the cold into a visual language to sporting partnerships that had made winter a driver of innovation.
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