Pirelli and Ruote Borrani:
A Partnership of Passion and Innovation
Bringing tradition back to life with the racing triumphs of the first half of the twentieth century, the partnerships with the great marques, and the recovery and promotion of a magnificent historical heritage. The collaboration between the Pirelli Group, a 150-year-old multinational company, and the century-old Milanese company Ruote Borrani goes back over a hundred years, celebrating a passion for the world of motoring and racing, and a constant striving for innovation.