The Pirelli Foundation with #Ioleggoperché 2021
Promoting reading and business culture among the young. To achieve this, the Pirelli Foundation again confirms its commitment to #ioleggoperché, the initiative promoted by the Italian Publishers Association (AIE) that aims to encourage reading among the very young and to set up and expand school libraries.
This year’s edition of #ioleggoperché, the theme of which is “Let’s go back to books”, will involve 3.4 million students, 20,388 schools and 2,743 bookshops. It is also sponsored by the Ministry of Culture and will be assisted by the Ministry of Education. The Pirelli Foundation will also support the project on social media channels with a series of reading tips and quizzes for children and young people devoted to the world of books.
The support for #ioleggoperché comes in addition to the assistance that Pirelli and the Pirelli Foundation provide to numerous initiatives to promote reading. These include the Premio Campiello and, this year, the new Premio Campiello Junior, a literary award for works of fiction and poetry for young readers aged between 10 and 14, and the BookCity Milano event promoted by the Municipality of Milan, which places books and readers at the heart of a series of events in the city.
Promoting reading and business culture among the young. To achieve this, the Pirelli Foundation again confirms its commitment to #ioleggoperché, the initiative promoted by the Italian Publishers Association (AIE) that aims to encourage reading among the very young and to set up and expand school libraries.
This year’s edition of #ioleggoperché, the theme of which is “Let’s go back to books”, will involve 3.4 million students, 20,388 schools and 2,743 bookshops. It is also sponsored by the Ministry of Culture and will be assisted by the Ministry of Education. The Pirelli Foundation will also support the project on social media channels with a series of reading tips and quizzes for children and young people devoted to the world of books.
The support for #ioleggoperché comes in addition to the assistance that Pirelli and the Pirelli Foundation provide to numerous initiatives to promote reading. These include the Premio Campiello and, this year, the new Premio Campiello Junior, a literary award for works of fiction and poetry for young readers aged between 10 and 14, and the BookCity Milano event promoted by the Municipality of Milan, which places books and readers at the heart of a series of events in the city.