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Stories of Beauty: Pirelli’s Female Endorsers

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Stories of Beauty: Pirelli’s Female Endorsers

06 February 2022

Timeless beauty: female stars of Italian and international cinema in Pirelli’s visual communication.

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04172825/3_VadoeTorno_1963_00012_001.jpg" class="img__cover" />

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04172825/3_VadoeTorno_1963_00012_001.jpg" class="img__cover" />

Timeless beauty: female stars of Italian and international cinema in Pirelli’s visual communication.

Cinema and Television as a Reflection of Society: Pirelli Magazine Investigations

04 February 2022

Among the contributors to Pirelli magazine, Emilio Cecchi describes the first drive-ins of the 1950s, Tullio Kezich examines the impact of TV on traditional forms of entertainment.

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04171010/podcast_inchieste-rivista.png" class="img__cover" />

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04171010/podcast_inchieste-rivista.png" class="img__cover" />

Among the contributors to Pirelli magazine, Emilio Cecchi describes the first drive-ins of the 1950s, Tullio Kezich examines the impact of TV on traditional forms of entertainment.

Umberto Eco, an International Name for Pirelli

04 February 2022

From television to comics, to art and the consumer society, a leading author reflects on mass culture and modernity

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04171413/4_Umberto-Eco.jpg" class="img__cover" />

<img src="https://wpsite-assets.fondazionepirelli.org/wp-content/uploads/2022/02/04171413/4_Umberto-Eco.jpg" class="img__cover" />

From television to comics, to art and the consumer society, a leading author reflects on mass culture and modernity