Pirelli: Stories of Races
“Stories of Races” is the digital hub that illustrates at Pirelli’s involvement in racing competitions in the world of cars, motorcycles and bicycles, examining how race tracks are used as test beds for the development of increasingly high-performance tyres. This online publishing project gives biographical insights into the great drivers and riders and into the most legendary races, creating a timeline that, from the creation of the first tubular bicycle tyre in 1890, reaches all the way to the records of today, and the challenges of the future.