La bellezza in vacanza con noi – “Beauty on holiday with us” – is the title of the live activities put on by the Pirelli Foundation for the fourth edition of Milano Museocity, a city-wide event scheduled from 31 July to 2 August. On the afternoon of Friday 31 July, participants will be able to go on a live virtual tour of the Pirelli Foundation to examine the relationship between Pirelli and female art, and children will be able to take part in an online creative workshop.
Stories of female creativity
At 6 p.m., our guests will be accompanied on a unique tour through the rooms of the Pirelli Foundation and of its Pirelli Historical Archive, to retrace a story of beauty and innovation entirely in the feminine. Women drivers, at the wheels of powerful cars, riding bicycles or elegantly ready for a swim in the sea or in a swimming pool, wearing their Pirelli bathing caps. A rich selection of original sketches, big-name photographs, and commercials starring women from the 1920s to the present day. The elegant silhouette of Jeanne Michot Grignani and the modern style of Lora Lamm, who portrays a fashionable and independent woman. The colourful designs for abstract advertising posters by the painter Sonia Delaunay and the psychedelic graphic elaborations of the Long P by Christiane Beylier. And then the “Un viaggio ma…” campaign for the Pirelli Cinturato as described by Camilla Cederna, and America seen through the eyes and words of Fernanda Pivano. And, lastly, the incredible feats of the sprinter Marie-José Pérec and a young Marilyn Monroe on Tobay Beach wearing a comfortable and revolutionary swimsuit made of Pirelli Lastex yarn.
Artwork for travels
At 3 p.m., children aged 6 to 8 will be guided on an interactive journey that will let them discover the treasures of the Pirelli Historical Archive, with its car racing photographs, posters and mosaics by great artists, animated cartoons and great international sports champions, and they will be able to create a work of art for their own travels, to put in their suitcase and take with them on holiday.
Booking required. Please write to firstname.lastname@example.org indicating the activity you have chosen and the names and surnames of the participants.
Detailed information on how to take part will be provided in the booking confirmation e-mail.
Registration closes on 28 July
We look forward to welcoming you!