The Pirelli Foundation is again taking part in MuseoCity, the event promoted by the City of Milan, which this year will involve over 90 museums from 2 to 7 March 2021. The theme of this edition is “Museums take care of the city” and Pirelli’s intervention will consist of two events that, with virtual itineraries and materials from the Historical Archive, will illustrate the close bond that has formed between the company and the city of Milan.
Ancient Villas, Factories, and Skyscrapers
in the Streets of Milan
An online virtual journey for children aged 8-11
Saturday 6 March 2021, 2.30 pm
A virtual interactive tour through the streets of Milan will take the children to some of the principal places linked to the history of Pirelli. Riddles, illustrations, photographs, and films from yesterday and today will help them create a personal map with which they can discover the secrets of the Pirelli Tower and of the company’s new headquarters, which also includes the Bicocca degli Arcimboldi, the ancient villa that gives its name to the entire neighbourhood.
Duration: 50 minutes
A City Built by Business:
The Architecture of Industry in Milan
Virtual tour online
Saturday 6 March 2021, 3.30 p.m.
A virtual journey of discovery through the symbolic places of Pirelli’s history in Milan, from the first factory in the Via Ponte Seveso to the Bicocca district, a perfect example of the transformation of industrial architecture, from a factory of products to a factory of ideas and knowledge. Previously unexhibited documents, archive footage, projects, illustrations, and original photographs now in our Historical Archive will help us retrace the bond between the company and the city of Milan.
Duration: 50 minutes
Bookings are required for both events. To register, please send an e-mail to firstname.lastname@example.org
Detailed information about how to take part in the online events will be sent to you in the booking confirmation e-mail.
Registration ends on Tuesday 2 March 2021
As part of MuseoCity 2021, the Pirelli Foundation is also participating in Museo Segreto 2021, an initiative designed to promote lesser-known works in the city’s museums and archives.
To illustrate the positive contribution that the artists and institutions have made to the community, the Pirelli Foundation is rediscovering photographs from the Museo Storico delle Industrie Pirelli, one of the first company history museums in Milan, which opened in 1922 in the company’s headquarters in Milanp Bicocca and remained in operation until the Second World War.
To see the images and find out about the history of this museum, click here.