PIRELLI BUILDS THE FUTURE, 150 YEARS OF BUSINESS HISTORY NOW ONLINE
www.pirellibuildsthefuture.org, the new Pirelli Foundation website devoted to the company’s 150th anniversary is online. This digital platform is divided into five sections, where you will find content and detailed information about this important milestone.
“Through Time” is a timeline that, as the title suggests, takes us through the history of Pirelli from 1872 to the present day. The journey is divided into twenty-year periods, focusing in particular on the technological innovations and on the challenges that the company has faced in the first 150 years of its existence. Next to this timeline is a brief history of the world, with the most important events that have taken place in a century and a half of global history.
“The Exhibition”: the new exhibition at the Pirelli Foundation retraces the company’s progress in research and experimentation, from past memories to future scenarios. From the technical know-how that has its roots in the challenging world of racing (“From Track to Road”) to the activities and projects to promote the company’s heritage (“Industrial Humanism and Corporate Culture”), by way of the new materials on display in the spaces devoted to the Historical Archive (“Let’s Look Inside”). And the exhibition could not be without multimedia installations that examine the theme of the virtual tyre and its evolution over time, with a look at what the future will bring.
“The Book”: here we have a preview of the publishing project Thinking Ahead (due for release in spring 2022), which highlights the leading role played by the company in the scientific and technical advances made in terms of processes and products. The book contains contributions from representatives of the institutions, including Maria Cristina Messa, Minister of University and Research, Ferruccio Resta and Guido Saracco, the rectors of the Politecnico Universities of Milan and Turin, and great Italian and international authors, such as Ian McEwan, Geoff Mulgan and David Weinberger, as well as leading lights from the world of art and culture, such as Renzo Piano and Salvatore Accardo.
“Visions”: the photographer Carlo Furgeri Gilbert goes into the heart of Pirelli’s Research & Development laboratories to record the transformation affecting raw materials and prototype tests for the creation of increasingly safe, sustainable tyres. The end result is a photo shoot and a video.
But more is on its way, so stay in touch with us to find out what’s next.
www.pirellibuildsthefuture.org, the new Pirelli Foundation website devoted to the company’s 150th anniversary is online. This digital platform is divided into five sections, where you will find content and detailed information about this important milestone.
“Through Time” is a timeline that, as the title suggests, takes us through the history of Pirelli from 1872 to the present day. The journey is divided into twenty-year periods, focusing in particular on the technological innovations and on the challenges that the company has faced in the first 150 years of its existence. Next to this timeline is a brief history of the world, with the most important events that have taken place in a century and a half of global history.
“The Exhibition”: the new exhibition at the Pirelli Foundation retraces the company’s progress in research and experimentation, from past memories to future scenarios. From the technical know-how that has its roots in the challenging world of racing (“From Track to Road”) to the activities and projects to promote the company’s heritage (“Industrial Humanism and Corporate Culture”), by way of the new materials on display in the spaces devoted to the Historical Archive (“Let’s Look Inside”). And the exhibition could not be without multimedia installations that examine the theme of the virtual tyre and its evolution over time, with a look at what the future will bring.
“The Book”: here we have a preview of the publishing project Thinking Ahead (due for release in spring 2022), which highlights the leading role played by the company in the scientific and technical advances made in terms of processes and products. The book contains contributions from representatives of the institutions, including Maria Cristina Messa, Minister of University and Research, Ferruccio Resta and Guido Saracco, the rectors of the Politecnico Universities of Milan and Turin, and great Italian and international authors, such as Ian McEwan, Geoff Mulgan and David Weinberger, as well as leading lights from the world of art and culture, such as Renzo Piano and Salvatore Accardo.
“Visions”: the photographer Carlo Furgeri Gilbert goes into the heart of Pirelli’s Research & Development laboratories to record the transformation affecting raw materials and prototype tests for the creation of increasingly safe, sustainable tyres. The end result is a photo shoot and a video.
But more is on its way, so stay in touch with us to find out what’s next.