“… at the very heart of Pirelli, to find out about the manufacturing world that brings to life the most famous Italian tyres in the world. An industry with a great tradition, with its eye always on the future. Research, innovation, creativity, and craftsmanship: this is what turns a business initiative into a worldwide success story.” With these words, the Prime Minister of Italy, Giuseppe Conte, commented on his visit to our Foundation and to the Pirelli Research & Development Centre on Friday 29 November. Accompanied by Marco Tronchetti Provera and the director of the Pirelli Foundation, Antonio Calabrò, the Prime Minister was able to visit the installations in the Advertising with a Capital P exhibition and examine a broad selection of documents from the company’s heritage, which are kept in our Historical Archive. These included some iconic advertising campaigns from the 1950s and ’60s, photo reportages on the construction of the “Pirellone” tower and some issues of Pirelli magazine. During the visit to the Pirelli Foundation, a memorandum of understanding was signed by Pirelli and the Department of Prison Administration of the Ministry of Justice, for a training programme to increase the professional skills of prisoners involved in public utility projects, as well as for future integration into Pirelli and, more generally, into the labour market.
A photo gallery of Prime Minister Conte’s visit is available here: http://www.governo.it/it/media/il-presidente-conte-milano/13426