“Grand Control”, the New Talk-Show Podcast Series by Fondazione Pirelli and Chora Media
“Power is nothing without control”. Power and control: a combination that runs through Pirelli’s history, technology and corporate culture, and now offers a lens through which to read and understand the present. After Risuona, the first podcast series that explored Milan through the echoes between past and present, and between work and corporate culture (2023), comes Grand Control. Produced by Chora Media and promoted by the Pirelli Foundation, this new series is available from today with one episode a week on the main free audio platforms (Spotify, Apple Podcast, Spreaker, Google Podcast, and YouTube Music).
The slogan that accompanied a famous Pirelli advertising campaign in 1994 – featuring Carl Lewis, the legendary world champion sprinter, photographed by Annie Leibovitz wearing a pair of red high-heeled shoes – has become far more than just a brilliant creative idea. Over time, it has turned into a reflection on balance, on awareness of limits, and on the ability to govern power and transform it into excellence.
From volleyball and tennis through to competitions on two and four wheels, Grand Control shows how control of decisive moments allows athletes to improve performance, train better, progress and win. But control is not just a technical matter. It is a value that extends beyond sport and into television, entertainment and music, helping us interpret the present and acting as a means for facing the future.
Across six episodes, the journalist and writer Angelo Carotenuto talks with Francesca Michielin, Giuseppe Lupo, Francesca Fialdini, Mario Isola, Tathiana Garbin and Andrea Zorzi, examining how control is essential in every field of sport and, more broadly, in every aspect of human experience. A journey shaped by tangible and measurable concepts – such as reactivity, speed, distance, time, concentration, and power – with control holding them all together.
In each episode, the red shoes worn by Carl Lewis return as a guiding thread, along with the Pirelli slogan that, generation after generation, continues to speak with striking relevance about the essential link between power and control.
“Power is nothing without control”. Power and control: a combination that runs through Pirelli’s history, technology and corporate culture, and now offers a lens through which to read and understand the present. After Risuona, the first podcast series that explored Milan through the echoes between past and present, and between work and corporate culture (2023), comes Grand Control. Produced by Chora Media and promoted by the Pirelli Foundation, this new series is available from today with one episode a week on the main free audio platforms (Spotify, Apple Podcast, Spreaker, Google Podcast, and YouTube Music).
The slogan that accompanied a famous Pirelli advertising campaign in 1994 – featuring Carl Lewis, the legendary world champion sprinter, photographed by Annie Leibovitz wearing a pair of red high-heeled shoes – has become far more than just a brilliant creative idea. Over time, it has turned into a reflection on balance, on awareness of limits, and on the ability to govern power and transform it into excellence.
From volleyball and tennis through to competitions on two and four wheels, Grand Control shows how control of decisive moments allows athletes to improve performance, train better, progress and win. But control is not just a technical matter. It is a value that extends beyond sport and into television, entertainment and music, helping us interpret the present and acting as a means for facing the future.
Across six episodes, the journalist and writer Angelo Carotenuto talks with Francesca Michielin, Giuseppe Lupo, Francesca Fialdini, Mario Isola, Tathiana Garbin and Andrea Zorzi, examining how control is essential in every field of sport and, more broadly, in every aspect of human experience. A journey shaped by tangible and measurable concepts – such as reactivity, speed, distance, time, concentration, and power – with control holding them all together.
In each episode, the red shoes worn by Carl Lewis return as a guiding thread, along with the Pirelli slogan that, generation after generation, continues to speak with striking relevance about the essential link between power and control.