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“Risuona”, a podcast series by Fondazione Pirelli and Chora Media

“Risuona”, a podcast series by Fondazione Pirelli and Chora Media with Gino De Crescenzo, alias Pacifico.

A training project that explores the world of work and corporate culture

From today, one episode a week of Risuona, the podcast series produced by Chora Media and promoted by the Pirelli Foundation, will be available on the leading free audio platforms (Spotify, Apple Podcast, Spreaker, and Google Podcast).

The narrator is the singer, musician and author Gino De Crescenzo, aka Pacifico. He has written for and with Andrea Bocelli, Giorgia, Gianni Morandi, Ennio Morricone, Ornella Vanoni and Zucchero, among others.

During the course of four episodes, Pacifico rides his bicycle through the streets of Milan, telling stories of work, corporate culture and innovation. He talks of memories and personal testimonies, with the assistance of materials from our Historical Archives, which evoke resonances between the challenges of the past and those of the future.

In his narration, Milan is at the heart of an Italian story, mingling its industrial disposition and its approach to culture as a public service. It takes us from the years of the Reconstruction and later of the economic boom, through the energy crisis, and up to the story of the contemporary world.

On this bicycle ride through some of the symbolic places of the city – such as the Arena Civica, the Pirelli Tower, the Piccolo Teatro, and the Stazione Centrale – the sounds of the city interweave with the voices and stories of leading names in the worlds of the university, research, design, music and business. Echoes of Gino Bartali’s strenuous efforts on the Giro d’Italia overlap with the notes of John Cage and David Tudor’s “prepared pianos”: screws, marbles, teaspoons, clothes pegs, bamboo straws, and clockwork gears. Dino Buzzati’s words are attuned to the noises of production, from the traditional factory to Industry 4.0.

And everything “resonates” in this reflection on the past and on the present of corporate culture and work, in an attempt to imagine – and build – the future.

“Risuona”, a podcast series by Fondazione Pirelli and Chora Media with Gino De Crescenzo, alias Pacifico.

A training project that explores the world of work and corporate culture

From today, one episode a week of Risuona, the podcast series produced by Chora Media and promoted by the Pirelli Foundation, will be available on the leading free audio platforms (Spotify, Apple Podcast, Spreaker, and Google Podcast).

The narrator is the singer, musician and author Gino De Crescenzo, aka Pacifico. He has written for and with Andrea Bocelli, Giorgia, Gianni Morandi, Ennio Morricone, Ornella Vanoni and Zucchero, among others.

During the course of four episodes, Pacifico rides his bicycle through the streets of Milan, telling stories of work, corporate culture and innovation. He talks of memories and personal testimonies, with the assistance of materials from our Historical Archives, which evoke resonances between the challenges of the past and those of the future.

In his narration, Milan is at the heart of an Italian story, mingling its industrial disposition and its approach to culture as a public service. It takes us from the years of the Reconstruction and later of the economic boom, through the energy crisis, and up to the story of the contemporary world.

On this bicycle ride through some of the symbolic places of the city – such as the Arena Civica, the Pirelli Tower, the Piccolo Teatro, and the Stazione Centrale – the sounds of the city interweave with the voices and stories of leading names in the worlds of the university, research, design, music and business. Echoes of Gino Bartali’s strenuous efforts on the Giro d’Italia overlap with the notes of John Cage and David Tudor’s “prepared pianos”: screws, marbles, teaspoons, clothes pegs, bamboo straws, and clockwork gears. Dino Buzzati’s words are attuned to the noises of production, from the traditional factory to Industry 4.0.

And everything “resonates” in this reflection on the past and on the present of corporate culture and work, in an attempt to imagine – and build – the future.