A sweeping narrative in images and words spanning 75 years of Pirelli’s presence in Formula 1, portraying competition as an extreme laboratory of technology, decision-making, and corporate culture. “A Stir of the Soul. Pirelli’s 500 Grands Prix in the F1 World Championship”, curated by Fondazione Pirelli and published by Marsilio Arte, celebrates the milestone of Pirelli’s 500 Formula 1 World Championship Grands Prix through a rich selection of photographs, many drawn from the Pirelli Historical Archive. The volume will be presented on Friday, June 12, during the 2026 Barcelona-Catalunya Grand Prix — in the very place where Formula 1 takes shape, corner after corner — in the presence of Marco Tronchetti Provera, Executive Vice Chairman of Pirelli, together with numerous guests from the worlds of sport and journalism.

During the event, speakers’ contributions will offer reflections on the world of Formula 1 and Pirelli’s relationship with motorsport, each bringing their own testimony and experience. A journey across eras, circuits, technical and historical details. Set within the rhythm and atmosphere of race weekend, the presentation will portray Formula 1 as a powerful form of contemporary imagination and as a path marked by records, victories, and innovation — one that opens onto future chapters with the same passion that shaped its beginnings in 1950 at Silverstone.

“A Stir of the Soul” tells a story from within the story of Formula 1 itself: research as an open-air workshop, the technological evolution of tyres, and the role of the people — on and off the track — who make the spectacle of speed possible. The photographic sequence is edited with cinematic rhythm, alternating faces and details, circuits and action, backstage moments and figures, culminating in final dashboards featuring statistics and infographics. From the dawn of Formula 1 in the 1950s to the era of the 1980s, with unforgettable drivers such as Ayrton Senna and Nelson Piquet, through to the most recent challenges, highlighted by an original reportage by photographer Darren Heath dedicated to the 2025 British Grand Prix at Silverstone, serving as a bridge between memory and contemporary reality.