New technologies and old organisations
Book published that explores ways of adapting production methods to change across a range of areas
Organisations are undergoing an unprecedented transformation. Generative artificial intelligence, accelerating technology and environmental instability are making it increasingly clear that the hierarchical, bureaucratic and linear models of the past are no longer sufficient. This observation is gaining traction and implies a shift in production and work culture that must be fully understood and put into practice, starting with a thorough analysis of the current situation in order to build differently organised production structures.
This is what ‘Comprendere le organizzazioni. Neuroscienze, AI e modelli organizzativi per lavorare in modo nuovo’ (Understanding organisations: neuroscience, AI and organisational models for working in new ways), a recently published book by Riccardo Bubbio and Arianna Cataldo, attempts to outline.
The book begins with the provocative observation that companies today are still organised along hierarchical and bureaucratic lines, much like the Roman legions. So what can be done? Drawing on insights from neuroscience, the authors suggest a possible way forward.
Neuroscience does indeed offer an explanation for this phenomenon: the human mind seeks security, well-being and meaning. In times of great change, people tend to fear the unknown and retreat into their comfort zones. Building on these two points, the authors go on to outline new organisational models that are agile, distributed and based on trust, autonomy and creativity. These models make it possible to reconcile established habits with modern challenges by focusing on what really matters: a sort of ‘organisational happiness’.
The book brings together testimonials, experiences, examples and practical tools. It begins by focusing on the theme of ‘From machine to organism: a paradigm shift’, before moving on to explore the need to enhance people’s wellbeing and intergenerational relationships within the workplace. It also considers the need to identify different forms of wellbeing and to harmonise new technologies with organisations. Consequently, it discusses the creation of ‘hybrid teams’ capable of managing complex and constantly changing situations.
Riccardo Bubbio and Arianna Cataldo’s work is the kind of book that sparks debate and encourages reflection.
Comprendere le organizzazioni. Neuroscienze, AI e modelli organizzativi per lavorare in modo nuovo
Riccardo Bubbio and Arianna Cataldo
Franco Angeli, 2026