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Pirelli: The Architectures of Industry From Via Ponte Seveso to the Bicocca District

Friday, 21 April 2023. The Pirelli Foundation offers guided tours entitled “Pirelli: The Architectures of Industry. From Via Ponte Seveso to the Bicocca District”. These are held as part of the “Dai borghi alla città Dalla città ai quartieri” programme, which celebrates the centenary of the incorporation of the Municipality of Niguarda into the City of Milan. The event is organised under the patronage of Municipio 9 and the City of Milan, in collaboration with the Bicocca Committee, among others.

With the help of the historical and contemporary archival documents now preserved by the Foundation, participants will be able to retrace the history of both Pirelli and the Bicocca district. The district, which was part of the Municipality of Niguarda until 1923, has been radically transformed over the past hundred years. Visitors will find out about the main buildings that have made the history of the Long P brand, in a temporary exhibition devoted to some of the company’s buildings in Milan: the modern canteen designed by Giulio Minoletti in the 1950s, the Pirelli Tower by Gio Ponti, and the Bicocca Headquarters designed by Vittorio Gregotti.

Three admission times: 5 – 6 – 7 p.m. (duration: 45 minutes)

Admission is free, while places last, with booking required at this link. Registration ends on Wednesday 17 March 2023.

Visitors’ entrance: Pirelli Foundation, Viale Sarca 220, Milan

Click here for the full programme of the “Dai borghi alla città Dalla città ai quartieri” event.

For more information please write to visite@fondazionepirelli.org.

Friday, 21 April 2023. The Pirelli Foundation offers guided tours entitled “Pirelli: The Architectures of Industry. From Via Ponte Seveso to the Bicocca District”. These are held as part of the “Dai borghi alla città Dalla città ai quartieri” programme, which celebrates the centenary of the incorporation of the Municipality of Niguarda into the City of Milan. The event is organised under the patronage of Municipio 9 and the City of Milan, in collaboration with the Bicocca Committee, among others.

With the help of the historical and contemporary archival documents now preserved by the Foundation, participants will be able to retrace the history of both Pirelli and the Bicocca district. The district, which was part of the Municipality of Niguarda until 1923, has been radically transformed over the past hundred years. Visitors will find out about the main buildings that have made the history of the Long P brand, in a temporary exhibition devoted to some of the company’s buildings in Milan: the modern canteen designed by Giulio Minoletti in the 1950s, the Pirelli Tower by Gio Ponti, and the Bicocca Headquarters designed by Vittorio Gregotti.

Three admission times: 5 – 6 – 7 p.m. (duration: 45 minutes)

Admission is free, while places last, with booking required at this link. Registration ends on Wednesday 17 March 2023.

Visitors’ entrance: Pirelli Foundation, Viale Sarca 220, Milan

Click here for the full programme of the “Dai borghi alla città Dalla città ai quartieri” event.

For more information please write to visite@fondazionepirelli.org.