A Trio of Coins and a Postage Stamp to Celebrate Pirelli’S 150th Anniversary
“The 2022 Numismatic Collection is innovative in terms of its subjects and production techniques, as well as in the methods of its communication and marketing. It is a prime example of how public companies can introduce great innovation, while pursuing objectives of public interest. Many subjects of the 2022 collection recall and celebrate major players and important projects for Italy and Europe.” This was the comment from Alessandro Rivera, the Director General of the Treasury, concerning the 2022 Numismatic Collection, which was unveiled today by the Ministry of Economy and Finance and by the Poligrafico e Zecca dello Stato (State Printing Office and Mint) at the Museo della Zecca in Rome. In the catalogue, the “Eccellenze Italiane” series includes a trio of commemorative coins in gold and silver, dedicated to the 150th anniversary of the founding of Pirelli. The subjects reproduced on the three coins, using both manual and digital techniques and with colour inserts, highlight the innovations of the company’s products and its visual communication over the years: a tyre racing across a stylised car, the iconic advertising campaigns of the early twentieth century and 1960s, a picture of the first factory, set up in 1872 by Giovanni Battista Pirelli in Via Ponte Seveso, in Milan. A postage stamp dedicated to the company will also be issued on Friday, 28 January, as part of a series celebrating centres of excellence in the production and economic system. Creativity, brilliant minds and industry are thus celebrated in collectible items that express the historical, artistic, cultural and intangible identity of the Pirelli Group.
“The 2022 Numismatic Collection is innovative in terms of its subjects and production techniques, as well as in the methods of its communication and marketing. It is a prime example of how public companies can introduce great innovation, while pursuing objectives of public interest. Many subjects of the 2022 collection recall and celebrate major players and important projects for Italy and Europe.” This was the comment from Alessandro Rivera, the Director General of the Treasury, concerning the 2022 Numismatic Collection, which was unveiled today by the Ministry of Economy and Finance and by the Poligrafico e Zecca dello Stato (State Printing Office and Mint) at the Museo della Zecca in Rome. In the catalogue, the “Eccellenze Italiane” series includes a trio of commemorative coins in gold and silver, dedicated to the 150th anniversary of the founding of Pirelli. The subjects reproduced on the three coins, using both manual and digital techniques and with colour inserts, highlight the innovations of the company’s products and its visual communication over the years: a tyre racing across a stylised car, the iconic advertising campaigns of the early twentieth century and 1960s, a picture of the first factory, set up in 1872 by Giovanni Battista Pirelli in Via Ponte Seveso, in Milan. A postage stamp dedicated to the company will also be issued on Friday, 28 January, as part of a series celebrating centres of excellence in the production and economic system. Creativity, brilliant minds and industry are thus celebrated in collectible items that express the historical, artistic, cultural and intangible identity of the Pirelli Group.
