The Pirelli Foundation / Podcast

STORIES IN YOUR HEADPHONES

Listen to our podcast series: from projects in collaboration with Chora Media, to other voices that recount Pirelli's values and history.

Ep.1 Speed

Going fast is not always the best idea: every now and then, you need to slow down to avoid losing control. Francesca Michielin, with whom we examine how to deal with success and much more, reflects on what this really means.

Ep.2 Distance

Distance can divide, but at times it brings people closer. It may be physical, but also temporal – a layered and complex idea. We examine the concept with the writer and essayist Giuseppe Lupo.

EP. 3 - Reactivity

To react is to respond swiftly to whatever arises: it is an essential skill, especially when your work keeps you constantly on air. We discuss this with the journalist and television presenter Francesca Fialdini.

EP. 4 - Time

Time is a crucial factor in track racing, but it becomes even more so when you have to “beat it” to save a life. With Mario Isola, director of Pirelli Motorsport and a volunteer first responder for the Croce Viola in Milan, we reflect on the moments that shape our lives.

EP. 5 - Power

“Power is nothing without control”, declared Pirelli’s famous 1994 slogan, paired with the iconic image of Carl Lewis. The idea holds just as true in tennis. We discuss the concept with Tathiana Garbin, captain of the Italian women’s national team.

EP. 6 - Concentration

The amazing “Generazione di Fenomeni” - the 1990s volleyball team - had to stay focused: eyes on the ball, but also on everything going on around them. And in life? How vital is concentration? We talk about this with Andrea Zorzi, a former volleyball player with the Italian national team.

6 Jun 2023

Trailer - Risuona

An archive in the Bicocca district of Milan tells the story of a major industrial group, while also recounting a chapter of the cultural history of the city where it all began in 1872. The Pirelli Foundation Historical Archive safeguards the company’s industrial, technical, cultural and artistic memory: a constellation of tales about a multidisciplinary culture in which technology, innovation, and creative and literary minds converge. In this podcast, these stories chart the course of a bicycle tour through Milan. Along the way, the voice of Gino de Crescenzo, aka Pacifico, guides us through the evolving ties between industry, society and culture, from the years of the post-war reconstruction and the economic boom to the present day.

EP.1: Milano in bicicletta, verso la ricostruzione

8 Jun 2023

EP.1: Milan by Bicycle, Towards Reconstruction

The 29th Giro d’Italia set off from Milan on 15 June 1946 and returned to the city on 7 July. It was named the “Reconstruction Tour”, for the cyclists were riding along roads still marked by the scars of war. It is here that Gino “Pacifico” De Crescenzo begins his own journey. As he pedals through the city, he evokes those years of economic and cultural revival, touching on sport, industry, and the emergence of places such as the Piccolo Teatro, an “art theatre for all”. Because, as the Pirelli company newsletter - written by its workers - reminds us, “not even a worker can live by bread alone”.

15 Jun 2023

Ep.2 Beyond the Crisis

Gio Ponti’s Pirelli Tower quickly became a symbol of Milan. To recount the years of the economic boom, Gino “Pacifico” De Crescenzo turns to two photographs - which are striking in the contrast between them - taken by Uliano Lucas and Ugo Mulas right in front of the building. Through his own family story, Pacifico takes us back to 1970s Milan: the years of the oil crisis and car-free Sundays, moments that still echo in today’s reflections on environmental sustainability.

EP.3: La metropoli, il design, il pianeta

22 Jun 2023

Ep.3 The Metropolis, Design, and the Planet

Pacifico continues his ride through Milan, stopping at the ADI Museum, home to the archives of the prestigious Compasso d’Oro design award. The prize celebrates everything from large appliances, cars and boats to the signage of the Milan metro. It also honours small objects that have changed our concept of creativity and educated entire generations. These include Bruno Munari’s foam rubber Zizì monkey - created by a designer who began working with Pirelli back in the 1940s. Through Munari and the Argentine designer Tómas Maldonado, the episode once again has us reflect on sustainability, innovation and inclusiveness in today’s corporate culture.

EP.4: Suoni e ritmi di fabbriche e città

29 Jun 2023

Ep.4 Sounds and Rhythms of Factories and Cities

Pacifico brings his bicycle ride through Milan to a close with a reflection on contemporary corporate culture and the ways in which work, cities, and above all factories have evolved. In a conversation with the Pirelli Foundation director Antonio Calabrò and Maestro Salvatore Accardo, he begins with the Canto della Fabbrica project. Before reaching the station, he follows the invitation to “observe the Pirellone from below”, an exhortation written by the author Dino Buzzati in his article “Piccole storie dal grattacielo” (“Small Stories from the Tower”).

Voice to History

All Cinema TV music and enterteinment Culture and Literature Graphics Art and Design Industrial Architecture Le Architetture dell’Industria Society and Lifestyle Sport Storia aziendale

06 February 2022

Female workers in Pirelli

This story is devoted to the women who have worked at Pirelli factories. The first female worker was Rosa – Rosa Navoni, born on 22 January 1858 in Lacchiarella.

06 February 2022

Pirelli in a World on the Move

A world on the move, from the velocipede to future mobility, always on Pirelli tyres.

06 February 2022

Stories of Beauty: Pirelli’s Female Endorsers

Timeless beauty: female stars of Italian and international cinema in Pirelli’s visual communication.

04 February 2022

Short tales of the Pirelli Tower – Part 1

4 April 1960-4 April 2020: we celebrate the 60th anniversary of the “Pirellone” with “Little tales of the tower” written by Dino Buzzati for Pirelli magazine.

04 February 2022

Short Tales of the Pirelli Tower – Part 2

4 April 1960-4 April 2020: we celebrate the 60th anniversary of the “Pirellone” with “Little tales of the tower” written by Dino Buzzati for Pirelli magazine.

04 February 2022

Short Tales of the Pirelli Tower – Part 3

4 April 1960-4 April 2020: we celebrate the 60th anniversary of the “Pirellone” with “Little tales of the tower” written by Dino Buzzati for Pirelli magazine.

04 February 2022

Women Drivers: Racing with Pirelli – Part 1

They took on the challenge of speed in the most important car racing championships, and they conquered the most coveted titles on tracks around the world.

04 February 2022

Women Drivers: Racing with Pirelli – Part 2

They took on the challenge of speed in the most important car racing championships, and they conquered the most coveted titles on tracks around the world.

04 February 2022

Great Women Writers for Pirelli Magazine – Part 1

Women writers had great impact on the culture of the 1950s and 1960s: Milena Milani, Fernanda Pivano, and Gianna Manzini.

04 February 2022

Great Women Writers for Pirelli Magazine – Part 2

The female writers who left an indelible mark on the culture of the 1950s and 1960s, Armanda Guiducci, Camilla Cederna, and Lietta Tornabuoni.

04 February 2022

Female Graphic Design in Pirelli’s Visual Communication

Stories of women designers and graphic artists who, from the 1950s to the 1970s, helped create a graphic style that is virtually unparalleled in the history of Pirelli’s visual communication.

04 February 2022

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 2

The Bicocca degli Arcimboldi has undergone many restoration operations, such as those by the architects Ambrogio Annoni and Piero Portaluppi

04 February 2022

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 3

Symbols, mottos and decorative motifs at the centre of the frescoes are a key feature of the interiors of the Bicocca degli Arcimboldi. And some elements of the villa conceal mysteries that are yet to be solved

04 February 2022

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 4

The Ladies’ Hall, the Fireplace Hall, and the Hall of Knots all bear witness to the passage of time, and to the life and changing seasons of the mid-fifteenth century.

04 February 2022

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 1

La Bicocca degli Arcimboldi, a typical example of fifteenth-century Lombard architecture, stands at the heart of the Milanese district to which it gives its name. It is now an integral part of the Pirelli Headquarters.

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STORIES IN YOUR HEADPHONES

Grand Control

Ep.1 Speed

Ep.2 Distance

EP. 3 - Reactivity

EP. 4 - Time

EP. 5 - Power

EP. 6 - Concentration

Risuona

Trailer - Risuona

EP.1: Milan by Bicycle, Towards Reconstruction

Ep.2 Beyond the Crisis

Ep.3 The Metropolis, Design, and the Planet

Ep.4 Sounds and Rhythms of Factories and Cities

Voice to History

Female workers in Pirelli

Pirelli in a World on the Move

Stories of Beauty: Pirelli’s Female Endorsers

Short tales of the Pirelli Tower – Part 1

Short Tales of the Pirelli Tower – Part 2

Short Tales of the Pirelli Tower – Part 3

Women Drivers: Racing with Pirelli – Part 1

Women Drivers: Racing with Pirelli – Part 2

Great Women Writers for Pirelli Magazine – Part 1

Great Women Writers for Pirelli Magazine – Part 2

Female Graphic Design in Pirelli’s Visual Communication

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 2

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 3

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 4

Bicocca degli Arcimboldi, at the Heart of the Pirelli Headquarters – Part 1

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