“The Beautiful Factory: Culture, Creativity, Sustainability” for “our” Corporate Culture Week
The 15th Corporate Culture Week is now over, this year organised by Museimpresa under the title “The Beautiful Factory: Culture, Creativity and Sustainability” has come to an end. It gave an opportunity to get to know our business culture, with the Pirelli Foundation involved in several events which had a highly positive impact.
More than 650 people took part in the various activities, which included “animated” tours with professional actors, who reinterpreted stories of sustainability and innovation, a creative laboratory for children, “Music of the Factory!”, a bike tour from the Pirelli Tower to the Bicocca Headquarters through the places that have helped shape the history of Pirelli, and a theatrical play in collaboration with the Teatro Franco Parenti, “Le parole della fabbrica”, with readings of articles from the “Pirelli” magazine and the Annual Report of Pirelli & C. SpA, as well as a discussion with the actors Giusepe Cederna and Sarà Bertelà in the enchanting surroundings of the Auditorium in the cooling tower.
The 15th Corporate Culture Week is now over, this year organised by Museimpresa under the title “The Beautiful Factory: Culture, Creativity and Sustainability” has come to an end. It gave an opportunity to get to know our business culture, with the Pirelli Foundation involved in several events which had a highly positive impact.
More than 650 people took part in the various activities, which included “animated” tours with professional actors, who reinterpreted stories of sustainability and innovation, a creative laboratory for children, “Music of the Factory!”, a bike tour from the Pirelli Tower to the Bicocca Headquarters through the places that have helped shape the history of Pirelli, and a theatrical play in collaboration with the Teatro Franco Parenti, “Le parole della fabbrica”, with readings of articles from the “Pirelli” magazine and the Annual Report of Pirelli & C. SpA, as well as a discussion with the actors Giusepe Cederna and Sarà Bertelà in the enchanting surroundings of the Auditorium in the cooling tower.