“The Beautiful Factory: Culture, Creativity, Sustainability” for “our” Corporate Culture Week
The 15th Corporate Culture Week is now over, this year organised by Museimpresa under the title “The Beautiful Factory: Culture, Creativity and Sustainability” has come to an end. It gave an opportunity to get to know our business culture, with the Pirelli Foundation involved in several events which had a highly positive impact.
More than 650 people took part in the various activities, which included “animated” tours with professional actors, who reinterpreted stories of sustainability and innovation, a creative laboratory for children, “Music of the Factory!”, a bike tour from the Pirelli Tower to the Bicocca Headquarters through the places that have helped shape the history of Pirelli, and a theatrical play in collaboration with the Teatro Franco Parenti, “Le parole della fabbrica”, with readings of articles from the “Pirelli” magazine and the Annual Report of Pirelli & C. SpA, as well as a discussion with the actors Giusepe Cederna and Sarà Bertelà in the enchanting surroundings of the Auditorium in the cooling tower.
![](https://d2snyq93qb0udd.cloudfront.net/FondazionePirelli/newFondazione/wp-content/uploads/2019/05/20101647/MAR_0914-e1560849450298.jpg)
![](https://d2snyq93qb0udd.cloudfront.net/FondazionePirelli/newFondazione/wp-content/uploads/2019/05/20101647/MAR_0914-e1560849450298.jpg)
The 15th Corporate Culture Week is now over, this year organised by Museimpresa under the title “The Beautiful Factory: Culture, Creativity and Sustainability” has come to an end. It gave an opportunity to get to know our business culture, with the Pirelli Foundation involved in several events which had a highly positive impact.
More than 650 people took part in the various activities, which included “animated” tours with professional actors, who reinterpreted stories of sustainability and innovation, a creative laboratory for children, “Music of the Factory!”, a bike tour from the Pirelli Tower to the Bicocca Headquarters through the places that have helped shape the history of Pirelli, and a theatrical play in collaboration with the Teatro Franco Parenti, “Le parole della fabbrica”, with readings of articles from the “Pirelli” magazine and the Annual Report of Pirelli & C. SpA, as well as a discussion with the actors Giusepe Cederna and Sarà Bertelà in the enchanting surroundings of the Auditorium in the cooling tower.