The Cinturato on Display at The Great Game of Industry
Thursday 8 October 2015 sees the opening of the exhibition of images of the objects that made the history of the “Made in Italy” label – and the history of Italian culture and society.
The exhibition is entitled The Great Game of Industry: 50 + 1 Objects that Made the History of Italian Enterprise and is organised by Museimpresa – the Italian Association of Museums and Business Archives – with the patronage of Assolombarda. Curated by Francesca Molteni, the show retraces the history of Italian industry in 50 objects + 1 (the fifty-first being the flying shuttle, invented in 1733, and a symbol of the Industrial Revolution), chosen from the collections of the archives and museums associated with Museimpresa.
The objects include the Pirelli Cinturato, the tyre created in 1952 after years of research and studies, the first with a radial carcass, termed “extraordinario!” by the famous Argentine driver Juan Manuel Fangio in 1965. The Cinturato helped revolutionise the automotive world and the way we travel. It was an Icon of the “Italy on the move” of the 1960s, and the focus of the most famous advertising campaigns by artists such as Bob Noorda, Riccardo Manzi, and Pino Tovaglia. It was immortalised in Ugo Mulas’s photo shoots.
Thursday 8 October 2015 sees the opening of the exhibition of images of the objects that made the history of the “Made in Italy” label – and the history of Italian culture and society.
The exhibition is entitled The Great Game of Industry: 50 + 1 Objects that Made the History of Italian Enterprise and is organised by Museimpresa – the Italian Association of Museums and Business Archives – with the patronage of Assolombarda. Curated by Francesca Molteni, the show retraces the history of Italian industry in 50 objects + 1 (the fifty-first being the flying shuttle, invented in 1733, and a symbol of the Industrial Revolution), chosen from the collections of the archives and museums associated with Museimpresa.
The objects include the Pirelli Cinturato, the tyre created in 1952 after years of research and studies, the first with a radial carcass, termed “extraordinario!” by the famous Argentine driver Juan Manuel Fangio in 1965. The Cinturato helped revolutionise the automotive world and the way we travel. It was an Icon of the “Italy on the move” of the 1960s, and the focus of the most famous advertising campaigns by artists such as Bob Noorda, Riccardo Manzi, and Pino Tovaglia. It was immortalised in Ugo Mulas’s photo shoots.