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The Pirelli Industrial Hub on Display in Turin

The Pirelli industrial district in Settimo Torinese is now on display – from the laying of the first stone to the creation of the backbone, the heart of the entire project – at the exhibit Stazione Futuro. Qui si rifà l’Italia, which opened yesterday, 17 March, as part of the celebrations for the 150th anniversary of the unification of Italy.

The exhibit is a voyage that embarks from the present and leads us on a tour of the Italy of tomorrow, made up of the stories great and small of those who work here day in and day out.

The stories of the ideas, prototypes, products, and projects that represent the highest expression of Italian creativity and innovation by public bodies, private-sector research centres, large corporations, and individual inventors are told through sophisticated, multimedia content, such as 3D video, holograms, and augmented reality.

The exhibit covers a range of fields and industries: energy, environmental protection, waste management, chemicals, textiles, mobility, the home, health and diet, communication, robotic, space and work. And it is on this last area that the Pirelli industrial hub project particularly focuses, in the form of an innovative, technologically advanced factory, which testifies to the company’s faith in Italian manufacturing and to its commitment to continue investing in the region.

The Pirelli industrial district in Settimo Torinese is now on display – from the laying of the first stone to the creation of the backbone, the heart of the entire project – at the exhibit Stazione Futuro. Qui si rifà l’Italia, which opened yesterday, 17 March, as part of the celebrations for the 150th anniversary of the unification of Italy.

The exhibit is a voyage that embarks from the present and leads us on a tour of the Italy of tomorrow, made up of the stories great and small of those who work here day in and day out.

The stories of the ideas, prototypes, products, and projects that represent the highest expression of Italian creativity and innovation by public bodies, private-sector research centres, large corporations, and individual inventors are told through sophisticated, multimedia content, such as 3D video, holograms, and augmented reality.

The exhibit covers a range of fields and industries: energy, environmental protection, waste management, chemicals, textiles, mobility, the home, health and diet, communication, robotic, space and work. And it is on this last area that the Pirelli industrial hub project particularly focuses, in the form of an innovative, technologically advanced factory, which testifies to the company’s faith in Italian manufacturing and to its commitment to continue investing in the region.