Thinking Ahead Wins Two Awards
Our publishing project Thinking Ahead. Pirelli: 150 Years of Industry, Innovation and Culture, published this year by Marsilio, has received two important honours for its promotion of corporate heritage.
This morning, at the Confindustria congress centre in Rome, we received the first prize in the “Storytelling through words, images and sounds” category of the 2022 Corporate Heritage Awards. The award is promoted by Leaving Footprints, an academic spinoff of the University of Naples Parthenope with the University of Sannio, specialised in consulting in the field of heritage marketing. The aim of the award is to showcase and tell the stories of the companies that have played a role in the development of Italy, to help promote and develop corporate culture.
The book also obtained the Montegrappa Special Mention for the promotion of Company Heritage at the 2022 OMI Awards, which will be given on 19 November in the Assembly Hall of the Polo Zanotto at the University of Verona. Now in its sixth edition, the primary aim of the Osservatorio Monografie d’Impresa award is to promote institutional monographs as a means for enhancing corporate communication and reputation.
Corporate storytelling is essential for making known the values of a large company like Pirelli, which has reached a century and a half in business by constantly focusing on innovation in all disciplines.
Our publishing project Thinking Ahead. Pirelli: 150 Years of Industry, Innovation and Culture, published this year by Marsilio, has received two important honours for its promotion of corporate heritage.
This morning, at the Confindustria congress centre in Rome, we received the first prize in the “Storytelling through words, images and sounds” category of the 2022 Corporate Heritage Awards. The award is promoted by Leaving Footprints, an academic spinoff of the University of Naples Parthenope with the University of Sannio, specialised in consulting in the field of heritage marketing. The aim of the award is to showcase and tell the stories of the companies that have played a role in the development of Italy, to help promote and develop corporate culture.
The book also obtained the Montegrappa Special Mention for the promotion of Company Heritage at the 2022 OMI Awards, which will be given on 19 November in the Assembly Hall of the Polo Zanotto at the University of Verona. Now in its sixth edition, the primary aim of the Osservatorio Monografie d’Impresa award is to promote institutional monographs as a means for enhancing corporate communication and reputation.
Corporate storytelling is essential for making known the values of a large company like Pirelli, which has reached a century and a half in business by constantly focusing on innovation in all disciplines.