Culture driven by enterprise
A thesis analyses the theory and practice of companies supporting artistic and cultural activities
Culture driven by enterprise. Not only a culture of business, but culture as a vision of life, an awareness of beauty, art, history. A key expression of corporate social responsibility, the activity of many companies to support the artistic and cultural sector continues to be a significant aspect of the economic system in Italy and abroad. And it is something that, despite the numerous examples, still requires further study and exploration. This is what Eleonora Bavastro’s research work sets out to do. The resulting thesis was presented at the Ca’ Foscari University of Venice as part of the Economics and Management of Arts and Cultural Activities study programme.
As the first few pages emphasise, the work aims “to highlight the relationships between large companies and their support for the art world and the benefits that both parties can derive from such relationships”. Bavastro uses a simple method to conduct her investigation: first she focuses in on the various aspects of the topic, before verifying the theory through a case study.
The detailed analysis of the evolution of relations between business and culture thus seeks to highlight not only the advantages that artistic endeavours can obtain through the financial support of banks and large companies – facilitating public access to culture and ensuring that artistic and cultural output is carefully maintained – but also the benefits to those providing the funding, such as the boost to their reputation in the eyes of stakeholders and the promotion of good corporate social responsibility (one of the measures used by ESG criteria, among other things).
The work then looks particularly at UniCredit, taking the company as a model for its analysis of the relationship between banks and culture. It studies the measures the bank has taken in recent years to support the arts and culture, investigating for the purpose of the study how its main stakeholders perceive the company’s interventions in these fields.
Eleonora Bavastro’s research has the great merit of condensing a complex theme into a limited number of pages while expressing it from a practical point of view.
Il contributo delle aziende al settore artistico e culturale. Il caso UniCredit (The Contribution of Companies to the Artistic and Cultural Sector. The UniCredit Example)
Eleonora Bavastro
Thesis, Ca’ Foscari University, Master’s Degree in Economics and Management of Arts and Cultural Activities, 2023
A thesis analyses the theory and practice of companies supporting artistic and cultural activities
Culture driven by enterprise. Not only a culture of business, but culture as a vision of life, an awareness of beauty, art, history. A key expression of corporate social responsibility, the activity of many companies to support the artistic and cultural sector continues to be a significant aspect of the economic system in Italy and abroad. And it is something that, despite the numerous examples, still requires further study and exploration. This is what Eleonora Bavastro’s research work sets out to do. The resulting thesis was presented at the Ca’ Foscari University of Venice as part of the Economics and Management of Arts and Cultural Activities study programme.
As the first few pages emphasise, the work aims “to highlight the relationships between large companies and their support for the art world and the benefits that both parties can derive from such relationships”. Bavastro uses a simple method to conduct her investigation: first she focuses in on the various aspects of the topic, before verifying the theory through a case study.
The detailed analysis of the evolution of relations between business and culture thus seeks to highlight not only the advantages that artistic endeavours can obtain through the financial support of banks and large companies – facilitating public access to culture and ensuring that artistic and cultural output is carefully maintained – but also the benefits to those providing the funding, such as the boost to their reputation in the eyes of stakeholders and the promotion of good corporate social responsibility (one of the measures used by ESG criteria, among other things).
The work then looks particularly at UniCredit, taking the company as a model for its analysis of the relationship between banks and culture. It studies the measures the bank has taken in recent years to support the arts and culture, investigating for the purpose of the study how its main stakeholders perceive the company’s interventions in these fields.
Eleonora Bavastro’s research has the great merit of condensing a complex theme into a limited number of pages while expressing it from a practical point of view.
Il contributo delle aziende al settore artistico e culturale. Il caso UniCredit (The Contribution of Companies to the Artistic and Cultural Sector. The UniCredit Example)
Eleonora Bavastro
Thesis, Ca’ Foscari University, Master’s Degree in Economics and Management of Arts and Cultural Activities, 2023