An entrepreneur is also an artist. In such complicated times as those that businesses are currently facing, it may be difficult to think of company leaders as having those sorts of talents, but creativity has always – even in times of crisis – had to go hand in hand with entrepreneurship. Of course, it’s a delicate balance, the art of properly balancing the books while also taking care of the less tangible aspects of production, even if all the factory is putting out is widgets.
The thesis that Paige Elizabeth Sager prepared for her Bachelor of Science degree from the University of Arizona provides a useful overview of that which unites creativity and entrepreneurship.
Entitled “The Relationship Between Creativity and Entrepreneurship”, the work takes a look at the literature on the topic and complements it with a series of interviews with businesses of various sizes. Drawing inspiration from an article entitled “Entrepreneurs: The Artists of the Business World”, Sager seeks to better understand the real-world implications, while touching on the various aspects of the connection between creativity and entrepreneurship, such as the motivation of entrepreneurs and managers, their awareness and fostering of creativity, and their focus on innovation.
As Sager explains, “A change in the economy has been identified recently, moving from knowledge based activities to activities based on creativity, innovation, entrepreneurship and imagination.” She also claims that imagination and the evolution of technology “have resulted in more business opportunities. However, the marketplace has also become more crowded, and competition has increased. Creativity enables the entrepreneurs to act on this changing climate to differentiate themselves and gain a competitive advantage for their organization.”
From the excitement of creativity to a table providing a sort of summary and various examples of the motivation behind entrepreneurial creativity, the study is a work that is not to be missed.
The Relationship Between Creativity and Entrepreneurship
Paige Sager (University of Arizona)
Bachelor’s Thesis, May 2013