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Every company is a world within the world

Globalised, yet often still influenced by the local culture where they were founded. Firms which attempt and succeed in negotiating international markets often find themselves in this situation. They think global yet still look back. They operate internationally yet are still identified by the culture which has generated them. It is important to understand the product of the union between global motivations and local emotions in order to gain a better understanding of how business is conducted today.

This is research which needs to be carried out in a team, given the number of cultures which have created different ways of understanding how to carry out business.

This is why The Effect of Cultural Infrastructure in Business Management: Comparison of Turkish and Japanese Business Cultures by Kürşat Özdaşli (professor of economics at Mehmet Akif University in Burdur, Turkey) and Oğuzhan Aytar (correspondent of Karamanoğlu Mehmetbey University in Karaman, again in Turkey) is interesting.

The study bases on a claim that the influence of globalisation, i.e. a standardised set of rules which influence production and consumer behaviour, has now been accepted. Yet while taking into consideration the principles of globalisation, the single corporate communities also reflect the features of the social culture which can integrate the technical side.

To understand this better the two authors examined and compared the way of carrying out business in Japan and Turkey. The typical cultural values and history of the two production systems and the differences and similarities in corporate management were therefore studied in greater depth and an attempt was made to establish the key points at the basis of the success of Japanese firms and the features of the “business culture” of Turkish entrepreneurs. This led to the confirmation, with proof coming from the investigation, of the uniqueness of Japanese companies and the function of “bridge” between different worlds of Turkish entrepreneurship. However Özdaşli and Aytar also arrive at a thought-provoking explanation that every firm has its own characteristic culture which touches on the beliefs, thoughts, behaviour and visions of the world. This culture feeds on the value and characteristics of the community.

The Effect of Cultural Infrastructure in Business Management: Comparison of Turkish and Japanese Business Cultures

Kürşat Özdaşli – Oğuzhan Aytar

Interdisciplinary Journal of Contemporary Research in Business, April 2013, vol. 4 no. 12