Frugality for a better future
The theoretical and practical principles of a different vision of business management are summarised in a book that has just been published
Frugal management isn’t necessarily threadbare, but essential, on its guard against redundancy, excess or being over the top. Frugality is a new frontier in business management that must be understood and then applied with care. Above all, it also provides an opportunity to expand on the concept and applications of the sustainable economy viewed so favourably today.
Frugal management. Valore sostenibile per le generazioni future (Frugal Management: sustainable value for future generations) is therefore required reading. It was written by Alessandro Martemucci, who starts from an observation: the current management model is unsustainable; it has created rigid organisations, slow to adapt to change and incapable of transmitting innovation and well-being to the context in which they operate. Now, at such a troubled time for economic and social systems (not to mention environmental risks), the author maintains that a new approach is needed, involving precisely a new path for management, which combines efficiency and solidarity, material and relational assets, economic capital and social capital.
The book takes on the subject starting from an initial snapshot of an “increasingly uncertain” management then begins to approach the idea of frugal management, starting from the Benedictine economy, then from that of St Francis to arrive at the present day. Four dimensions of frugal management (economic, digital, social and environmental) are then identified to arrive at a definition of the model to be implemented and better understood through some “practical cases”.
As is often the case with original books, Martemucci’s book can also be controversial (and complete agreement with the contents isn’t a requirement): but this is precisely its most important contribution.
Frugal management. Valore sostenibile per le generazioni future
Alessandro Martemucci
Guerini Next, 2023
The theoretical and practical principles of a different vision of business management are summarised in a book that has just been published
Frugal management isn’t necessarily threadbare, but essential, on its guard against redundancy, excess or being over the top. Frugality is a new frontier in business management that must be understood and then applied with care. Above all, it also provides an opportunity to expand on the concept and applications of the sustainable economy viewed so favourably today.
Frugal management. Valore sostenibile per le generazioni future (Frugal Management: sustainable value for future generations) is therefore required reading. It was written by Alessandro Martemucci, who starts from an observation: the current management model is unsustainable; it has created rigid organisations, slow to adapt to change and incapable of transmitting innovation and well-being to the context in which they operate. Now, at such a troubled time for economic and social systems (not to mention environmental risks), the author maintains that a new approach is needed, involving precisely a new path for management, which combines efficiency and solidarity, material and relational assets, economic capital and social capital.
The book takes on the subject starting from an initial snapshot of an “increasingly uncertain” management then begins to approach the idea of frugal management, starting from the Benedictine economy, then from that of St Francis to arrive at the present day. Four dimensions of frugal management (economic, digital, social and environmental) are then identified to arrive at a definition of the model to be implemented and better understood through some “practical cases”.
As is often the case with original books, Martemucci’s book can also be controversial (and complete agreement with the contents isn’t a requirement): but this is precisely its most important contribution.
Frugal management. Valore sostenibile per le generazioni future
Alessandro Martemucci
Guerini Next, 2023