There was once Taylor (Frederick) and Taylorism, that scientific organisation of labour which, whether we like it or not, made large inroads in industry and manufacturing in particular. Today we have the Web and globalisation, collaboration which extends horizontally, that socialisation of business organisation which has also changed its culture. But a lot still needs to be studied better, understood, assimilated and circulated.
This is what Marco Minghetti writes in his L’intelligenza collaborativa. Verso la social organization, [“Collaborative Intelligence. Towards Social Organisation”] it serves in fact for understanding and use, and circulation.
The basic idea is that the “new forms of organisation” achieve coordination without centralisation, while power lies in skills and not in roles and so-called shared knowledge triumphs over authoritarianism. This is “social organisation”, introduced and widespread in some companies and industries, but not yet in others.
Minghetti’s book is a sort of “strategic guide” to this subject. It serves for tackling the change in companies arising from the use of social media and processes of collaboration emerging from the lower level. According to the author all this constitutes in firms first of all a cultural, organisational and strategic challenge ahead of a technological one, which involves everyone, from directors to deliverymen. However L’intelligenza collaborativa is not just a handbook, it is also a collection of testimonies from managers from different sectors who tell of the various phases of the organisational transformation of the firms where they have worked. Thus there are contributions from managers of Cisco, Gucci, Pirelli, Nokia, Mip, Telecom Italia, HERA, Ottica Avanzi, Vodafone, Unicredit, Banca Ifis, Microsoft, Heineken, IBM Italia and Bosch. The three parts into which the book is structured – the phases necessary for transformation, the change of human resources and the key principles around which everything revolves – are therefore all worth reading.
L’intelligenza collaborativa. Verso la social organization