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The internet of things and Big Data – which culture?

A newly published research explores a tangle of themes that include digitalisation, corporate organisation and human challenges

 

Is digitalisation to be fought by all? Or is digitalisation to be embraced by all? Crucial questions that pertain, above all, companies and product organisations. It is a complex and varied topic that cannot be exhausted in just a few lines. It takes a lot of studying to understand it. This is why Internet of Things and Big Data Analytics, recently published by Sultan Nezihe Turhan (from Galatasaray University, Faculty of Engineering and Technology) as part of the Industry 4.0 and Global Businesses collection, makes for useful reading.

Turhan’s reasoning stems from an observation: the Internet of things (IoT) and Big Data are the forerunners of Industry 4.0 technologies and have acquired significant importance in the past years. Companies – though not all – are trying to become “4.0” by embarking on the digital transformation path and adapt those two major pieces of technology to their own corporate processes. There are no doubt advantages – continues Turhan – in terms of management, organisation and marketing, yet also disadvantages, concerning difficulties and complexity related to the privacy of data gathering and the systems used, as well as their daily management.

Nonetheless, in her work Turhan explains that IoT and Big Data Analytics perform a key role as “restructuring factors for products, services, and especially business processes.”

What needs unravelling, now, no longer concerns technology, but culture, and this is what Turhan attempts to do, discussing IoT and Big Data Analytics from the perspective of corporate culture, marketing and management. In other words, the author clarifies, IoT and Big Data Analytics must also be examined according to the attitudes and challenges of the organisations that, wishing to adopt them, are, or are not, willing to take on. Not only techniques and technology then, but also human behaviour. Something that, this work also reminds us, has acquired greater significance than it used to have after the outbreak of the COVID-19 pandemic, which has forced people to an increased and much more widespread use of IoT and Big Data Analytics.

Internet of Things and Big Data Analytics

Sultan Nezihe Turhan

Industry 4.0 and Global Businesses

21 January 2022

A newly published research explores a tangle of themes that include digitalisation, corporate organisation and human challenges

 

Is digitalisation to be fought by all? Or is digitalisation to be embraced by all? Crucial questions that pertain, above all, companies and product organisations. It is a complex and varied topic that cannot be exhausted in just a few lines. It takes a lot of studying to understand it. This is why Internet of Things and Big Data Analytics, recently published by Sultan Nezihe Turhan (from Galatasaray University, Faculty of Engineering and Technology) as part of the Industry 4.0 and Global Businesses collection, makes for useful reading.

Turhan’s reasoning stems from an observation: the Internet of things (IoT) and Big Data are the forerunners of Industry 4.0 technologies and have acquired significant importance in the past years. Companies – though not all – are trying to become “4.0” by embarking on the digital transformation path and adapt those two major pieces of technology to their own corporate processes. There are no doubt advantages – continues Turhan – in terms of management, organisation and marketing, yet also disadvantages, concerning difficulties and complexity related to the privacy of data gathering and the systems used, as well as their daily management.

Nonetheless, in her work Turhan explains that IoT and Big Data Analytics perform a key role as “restructuring factors for products, services, and especially business processes.”

What needs unravelling, now, no longer concerns technology, but culture, and this is what Turhan attempts to do, discussing IoT and Big Data Analytics from the perspective of corporate culture, marketing and management. In other words, the author clarifies, IoT and Big Data Analytics must also be examined according to the attitudes and challenges of the organisations that, wishing to adopt them, are, or are not, willing to take on. Not only techniques and technology then, but also human behaviour. Something that, this work also reminds us, has acquired greater significance than it used to have after the outbreak of the COVID-19 pandemic, which has forced people to an increased and much more widespread use of IoT and Big Data Analytics.

Internet of Things and Big Data Analytics

Sultan Nezihe Turhan

Industry 4.0 and Global Businesses

21 January 2022