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The race of the hares

It’s not your typical nice story of Italian firms winning in the marketplace despite all odds, but is rather the tale of the many Italian companies that, when faced with the crisis, were able to react and race towards growth. “Lepri che vincono la crisi: storie di aziende (quasi medie) vincenti nei mercati globali (Nordest Europa)” (Hares beating the crisis: stories of (almost mid-sized) firms succeeding in the global marketplace (northeast Europe)) is a book of two parts, written by Paolo Gubitta, Alessandra Tognazzo and Saverio Dave Favaron. The authors begin with a detailed analysis of the financial performance of 1,548 Italian manufacturers which, on the eve of the crisis, had posted revenues of between 10 and 12.9 million euros, and the study looks at their financials from 2004 to 2010 in order to determine why certain businesses continued, unperturbed, to churn out positive numbers while the rest of the market crumbled around them. The work then moves on to an in-depth reconstruction of three case studies (Gervasoni in Udine, Terruzzi Fercalx in Bergamo, and Andrea Montelpare in Fermo) and how these three businesses continued to grow, telling the tale of how the art of manufacturing and strategic intuition came together with forward thinking and a sense of responsibility typical of the Italian family-run business.

What emerges is a portrait of three “hares of business”, scurrying along not to escape from Italy, but to remain here. Hares that, in their own way, show us various paths that can be followed. These companies were able to adapt their business models quickly and identify new competitive, often unexplored territories, and then started racing for them. The work of Gubitta, Tognazzo and Favaron describes the main stages of this path, the goals reached, and the road that is yet to be travelled.

Lepri che vincono la crisi: storie di aziende (quasi medie) vincenti nei mercati globali (Nordest Europa) 

Paolo Gubitta, Alessandra Tognazzo, Saverio Dave Favaron

Marsilio, 2013

It’s not your typical nice story of Italian firms winning in the marketplace despite all odds, but is rather the tale of the many Italian companies that, when faced with the crisis, were able to react and race towards growth. “Lepri che vincono la crisi: storie di aziende (quasi medie) vincenti nei mercati globali (Nordest Europa)” (Hares beating the crisis: stories of (almost mid-sized) firms succeeding in the global marketplace (northeast Europe)) is a book of two parts, written by Paolo Gubitta, Alessandra Tognazzo and Saverio Dave Favaron. The authors begin with a detailed analysis of the financial performance of 1,548 Italian manufacturers which, on the eve of the crisis, had posted revenues of between 10 and 12.9 million euros, and the study looks at their financials from 2004 to 2010 in order to determine why certain businesses continued, unperturbed, to churn out positive numbers while the rest of the market crumbled around them. The work then moves on to an in-depth reconstruction of three case studies (Gervasoni in Udine, Terruzzi Fercalx in Bergamo, and Andrea Montelpare in Fermo) and how these three businesses continued to grow, telling the tale of how the art of manufacturing and strategic intuition came together with forward thinking and a sense of responsibility typical of the Italian family-run business.

What emerges is a portrait of three “hares of business”, scurrying along not to escape from Italy, but to remain here. Hares that, in their own way, show us various paths that can be followed. These companies were able to adapt their business models quickly and identify new competitive, often unexplored territories, and then started racing for them. The work of Gubitta, Tognazzo and Favaron describes the main stages of this path, the goals reached, and the road that is yet to be travelled.

Lepri che vincono la crisi: storie di aziende (quasi medie) vincenti nei mercati globali (Nordest Europa) 

Paolo Gubitta, Alessandra Tognazzo, Saverio Dave Favaron

Marsilio, 2013