A recently-published article presents a very clear exposition of the relationships between organisations and foundations.
Modern businesses converse with the environment and their host society. Market is not always the prime objective, there are often other motives. It is more sophistically referred to as Corporate Social Responsibility (CSR), one of the key areas of attention in the list of intangible assets every good business leader should have for his organisation. When it all gets too lofty and complex, special tools like Foundations come into play. It is important to understand both how they work and what potential they contain and, in this regard, the book “Il ruolo strategico della Fondazioni d’Impresa: tra Responsabilità Sociale e Vantaggio Competitivo” [The strategic role of Corporate Foundations: considering Corporate Social Responsibility and Competitive Advantage] may be useful. It was recently published by Marco Minciullo (a management research doctorate at Piacenza University) and is a handy guide to the links between business and foundations.
Minciullo’s idea is a simple one: corporate foundations can promote more effective corporate social responsibility insomuch as they amplify and perfect the many measures organisations introduce to help cultivate and develop their surrounding environment and society. As a veritable business culture tool, foundations have a life of their own, working in tandem with the businesses backing them. Either acting independently or in close connection with their backer, foundations help to further the success of CSR.
To shed light on the phenomenon, Minciullo proceeds a step at a time. He starts by presenting key literature on CSR and foundations then links this exegesis to the competitive advantage their presence can bring to a company before moving on to explain how it works in practice, outlining the financial aspects and control mechanisms.
The main benefit of the collaboration lies, according to Minciullo, in the resultant ability to make more balanced decisions. Clearly, it requires both parties to exercise foresight and caution, but the best manufacturing emerges emerge from precisely these behaviours.
Minciullo’s treatise offers nothing new in terms of business culture but it should be commended for how well it presents the current state-of-the-art of the subject. The perfect guide, as we said.
Il ruolo strategico della Fondazioni d’Impresa: tra Responsabilità Sociale e Vantaggio Competitivo [The strategic role of Corporate Foundations: considering Corporate Social Responsibility and Competitive Advantage]
Impresa Progetto – Electronic Journal of Management, no.1, 2016