Over 3,500 students sign up for Pirelli Foundation Educational courses
School lessons are over for this year too. During the 2020-2021 school year, over 3,500 students took part in the all-digital educational programme put on by Pirelli Foundation Educational. The live-streamed courses involved higher-secondary-school students who logged on from different regions across Italy. It was an opportunity for the students to gain insight into the business world and, through a number of events, learn about and examine some of the salient aspects of current affairs, as well as the industrial and cultural history of Italy.
The schools involved were able to choose between four different educational courses. The “Companies and factories of yesteryear and today” course introduced them to the various stages involved in tyre production and to the historical and technological evolution of Pirelli, the first company in Italy to manufacture objects made of rubber. Founded in Milan in 1872 as the brainchild of Giovanni Battista Pirelli, it is now a multinational company that operates all over the world. The “Pirelli Mobility Revolution” course enabled students to explore the history of mobility, with a particular focus on the innovations introduced in this field by Pirelli: from the production of the first tyres for velocipedes to mass motorisation with the Cinturato, through to autonomous connected driving. “Vertical city” is a course on the huge social, architectural and urban changes that have affected Milan – a city that has always had close ties to the company – which has now become both vertical and smart. And in “The history and future of a poster”, which was much appreciated by the schools, the children discovered the works of the great masters of graphic design who, over the years, have worked with Pirelli: from the artistic advertisements of the early twentieth century to the works created by the great names of Italian and international graphic design in the 1950s and 1960s, through to the global campaigns of the 1990s. Historical documents, introductions to works of art and photographs, virtual tours, virtual exhibitions, quizzes and hands-on activities were some of the ways in which the children became involved in the various topics examined.
We wish to thank all the students who took part in the courses with such enthusiasm and we’d like to say farewell to this school year with the backstage of the video that was made at the end of the “History and future of a poster” course. The video was made by two classes of the Istituto Tecnico ed Economico Familiari in Melito di Porto Salvo, in the province of Reggio Calabria. With the support of their teachers and principal, the students drew inspiration from Pirelli’s historic advertising campaigns to create a short commercial in which the Pirelli logo comes to life and keeps track of time. It was a great team effort and involved the young people as actors and videomakers in all aspects of the production of the commercial, from the concept to the set, to the editing and choice of music.