The launch of the 2020/2021 Pirelli Foundation Educational project was an occasion to remember. Devoted to primary and secondary schools, it came in a fully digital form.
Between October and December, more than 1000 students logged on from all over Italy to take part in live online courses. They went on virtual tours, carried out workshop activities and, with the support of the teachers, they continued their studies with the in-depth analyses provided.
We examined how technological research and study is required for making a tyre, and we made the acquaintance of the top international graphic designers of the twentieth century who helped create Pirelli advertising campaigns that made history. We travelled all the way to rubber tree forests in Southeast Asia and we ended up going on a virtual walk through a smart city and entering Gio Ponti’s masterpiece building, the Pirellone.
We end the first part of this school year with an example of the activities we have carried out: a video clip of the works created by the students of the Liceo Scientifico Corradino D’Ascanio in Montesilvano, in the province of Pescara. Here, the students took inspiration from the artists’ sketches that they had studied during the History and Future of a Poster course, and created real animations, giving a contemporary twist to the posters by Bob Noorda, Riccardo Manzi and other great designers.
The courses are now taking a short break, but a whole lot of other classes, which will convey the core values of Pirelli’s corporate culture, have already been booked for January.
Thank you, all of you, for taking part. We look forward to seeing you in 2021 with Pirelli Foundation Educational.